AI Economics
Want to stay up to date on the latest industry trends and developments impacting the technology and services space? You’re in the right place.
4 Phases of Becoming LAER Efficient, Summarized
Create a customer engagement model that cost-effectively works with customers in each of the four phases of TSIA's LAER model (Land, Adopt, Expand, Renew).
Cross-Functional
For executives
Changing Customer Engagement Models
Customer engagement models will need to evolve to better support subscription business models in the technology and services industry. Read more here.
Cross-Functional
For executives
Optimize and “Appify” Your Customer Journey Maps with Analytics
Learn how capturing the right data can help you optimize your customer journey map and provide your customers with a dynamic and individualized user experience.
Cross-Functional
For managers
The Digital Transformation Journey: Customer Use Cases
Customer Use Cases is the first of 6 key steps along the digital transformation journey toward developing a recurring revenue technology business.
Cross-Functional
For executives
The Digital Transformation Journey
Every once in a while, a perfect storm hits a market. Usually it’s when a new trend or concept appeals simultaneously to both customers and suppliers. When that serendipity strikes, even long-standing models are forever transformed. That is what’s going on today in tech sectors, from IT, to industrial equipment, to transportation, to healthcare. Subscription-based offers are eating their old transaction-based siblings at a breathtaking rate. In my infographic, “Navigating the Digital Transformation Journey,” I outlined 6 key steps to thriving in this changing market. Today, I’m going to talk about the most fundamental underpinning of the new subscription economy and the first step on this journey, “Customer Use Cases,” or in other words, why customers love it!
Cross-Functional
For executives
Your Guide to Creating the Ultimate Customer Portal
I receive more questions about customer portals, i.e., the web self-service site, than just about anything else. It’s a topic that continues to be top of mind with TSIA members, even prompting quite a few discussions with Technology & Services World conference attendees about their customer portal journey, including some amazing results, and unfortunately, some political, technical and financial challenges. To gather some of these thoughts together and answer some common questions surrounding how your organization can go about creating the ultimate customer portal, I’ll be discussing some key tips and tricks covering design, function, and features.
Cross-Functional
For Department Leaders
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