Media Kit

J.B. Wood is president and CEO of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood works with the world's largest B2B technology companies on strategies to increase growth and profitability through the optimization of their services, sales, product, and channel operations.

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He is a frequent industry speaker on the topics of business outcome engineering, X-as-a-Service (XaaS) business models, transformations in the traditional customer-supplier relationship, and TSIA's LAER customer engagement model (Land, Adopt, Expand, and Renew).

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Wood has authored several popular books, including Complexity Avalanche (2009), Consumption Economics (2011), B4B (2013), Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022) He has also appeared in such leading publications as Fortune, The New York Times, and The Wall Street Journal.

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J.B. frequently writes about these topics on the TSIA blog: customer outcomes, B4B, X-as-a-Service (XaaS), and the LAER Model.

Thomas Lah is the Executive Director and Executive Vice President of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. He is the author of many popular books on trends affecting the tech industry, including Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016) and Digital Hesitation: Why B2B Companies Aren’t Reaching Their Full Digital Potential (2022). Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations.

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Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.

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Thomas frequently writes about these topics on the TSIA blog: customer adoption, B4B, customer outcomes, outcome engineering, X-as-a-Service (XaaS).

Bo DiMuccio, Ph.D., is the Distinguished Vice President of Professional Services Research for TSIA, and the chairperson of the TSIA Professional Services Advisory Board. He is responsible for developing and delivering research and advisory programs that are focused on helping executives to build and optimize professional services in many of the world's leading technology companies.

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Bo earned the title of TSIA Distinguished Researcher when he reached over ten years in a research role at TSIA, having authored over 50 research articles, answered 1,500+ member inquiries, and developed frameworks and survey methodologies that helped members address complex business challenges. Bo also continues to take a lead role as a mentor, helping other members of the TSIA Research team master their skills.

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He has 28 years of experience in technology industry research, analysis, and consulting, including experience in hardware, software, and services. Prior to TSIA, he managed consulting services research at International Data Corporation (IDC). He also had a lengthy tenure at Deloitte Consulting, where he served several business units in a variety of roles, including services strategy and marketing, market research, competitive intelligence, and client service. He also held market research roles at AltaVista Company and Compaq Computer Corporation prior to his tenure at Deloitte.

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Bo earned his master's and doctoral degrees in international relations from the School of International Relations at the University of Southern California and was a tenure-track faculty member of the University of Florida's Department of Political Science prior to beginning his career in the technology sector.

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Bo frequently writes about these topics on the TSIA blog on the topics of professional services transformation, pricing, professional services sales, and tips for a successful professional services organization.

George Humphrey is the Senior Vice President of TSIA’s Research organization, where he leads the development of cutting-edge insights that guide the world’s leading technology companies. With over 30 years of cross-functional experience spanning product and service innovation, lifecycle management, customer success, sales, business operations, and finance, George brings a uniquely holistic perspective to the challenges and opportunities facing tech industry leaders today.
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A recognized authority on business model transformation, George works closely with C-suite executives across TSIA’s member community, helping them navigate the complexities of digital disruption and AI-driven innovation. His mission: to empower companies to evolve from good to great, and to future-proof their strategies for long-term success.

Hal Stanley serves as the Vice President of Offering Management Research for TSIA. He directs the strategic research and member engagement initiatives that empower global enterprises to design and launch viable, high-growth service portfolios in a rapidly evolving XaaS landscape.

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Prior to TSIA, Hal built a distinguished career in senior leadership at McAfee, Symantec, and Websense. His expertise as a marketing strategist allows him to navigate market shifts and identify scalable growth opportunities for complex product and service ecosystems. Hal’s unique strength lies in his commitment to amplifying the customer voice, effectively bridging the gap between cross-functional teams and their business outcomes.

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A proven leader and communicator, Hal specializes in reducing technical complexity into simplified, actionable frameworks that accelerate organizational progress. As a frequent TSIA contributor, he writes extensively on service monetization, premium portfolio optimization, and outcome-based models, helping organizations master the transition toward modern, recurring revenue strategies.

Janice Lee is the Director of Education Services Research at the Technology & Services Industry Association (TSIA). In this role, she works closely with member companies to design, scale, and optimize education services strategies that drive customer adoption, measurable outcomes, and sustainable revenue growth.

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Janice is an education services and learning strategy thought leader with over 20 years of professional experience across customer education, learning experience design, program management, and higher education. Prior to joining TSIA, she held leadership roles at Siteimprove and Pearson, where she led instructional design teams, taught in higher education, and led the launch of degree and certificate programs. She has partnered with experts across SaaS, medicine, law, and public policy to deliver learning solutions.

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At TSIA, Janice’s research focuses on the role of education services in an AI-driven landscape, leveraging TSIA’s data to develop practical frameworks that help education services leaders deliver long-term business impact.

Jerome Peck is the Senior Vice President of Product and Marketing for TSIA, where he oversees the digital member experience roadmap and TSIA's research and advisory portfolios.

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Jerome is an innovative product leader and entrepreneur with over 12 years of experience launching successful B2B/B2C SaaS products and implementing recurring revenue models in project-based markets. He co-founded Rule, a SaaS team collaboration solution enjoyed by over 20,000 teams worldwide prior to being acquired in 2012.

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His passion and study of storytelling has led him to narrative consulting engagements on several released feature films, along with campaign strategies for marketing and advertising agencies.

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In his role at TSIA, Jerome is focused on TSIA’s own digital transformation and evolving the company into a standardized, scalable, and digitized XaaS business.

Marc Troyan is the Senior Director of Customer Growth and Renewal Research at TSIA, where he helps member companies optimize revenue growth and business outcomes. With over 30 years of experience at firms like Salesforce, Adobe, and EY, Marc is a veteran leader in scaling technology organizations.

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Prior to joining TSIA, Marc served as the Chief Customer Officer at Heap where he led the post-sale organization, launched their first NPS program, and expanded operations into EMEA.

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Marc also headed customer success strategy for SAP in their Customer Experience business unit where he developed global onboarding programs and a unified customer lifecycle model.

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Prior to its acquisition by SAP, Marc served as the SVP of Customer Success at Gigya. In this role, he navigated a 3x ARR growth and improved gross retention from 64% to over 90%. Since 2007, Marc has specialized in building high-performing customer success teams, citing the opportunity to collaborate with talented professionals as his greatest career highlight.

Roy Dockery, Senior Director of Field Services Research at TSIA, is a highly accomplished serviced leader with a proven track record of organizational transformation, driving market growth and achieving top customer satisfaction. He has successfully led organizations through hypergrowth expansion, building resilient cross-generational cultures, and prioritizing service excellence.

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With extensive experience in Service and Support, Roy is passionate about empowering leaders to build teams that exceed expectations and fostering a people-centric culture. As a research leader, he aims to future-proof the Field Service industry by providing valuable insights on AI, talent management, and operational best practices.