Establish your company as being among the best in the industry

For decades, the STAR Awards remains one of the highest honors in the technology and services space, recognizing commitment to outstanding innovation, leadership, and excellence.
Receive industry-wide recognition via press releases, social media, and conference announcements
Inspire the TSIA community through featured case studies
Strengthen your team relationships through collaboration
Build your reputation as an industry expert

Important dates for TSIA STAR Awards 2024 program

April 15th 2024

Registration opens
Connect with your Member Success Manager to receive category instructions.

June 2024

Registration closes on June 7th.
Application submissions are due by late June.

July 2024

Applications are reviewed by judges
TSIA Research Executives and industry experts carefully review submissions.

October 2024

Recognition of winners and finalists
Award recipients receive trophy, press package, and photo opportunity at TSIA World ENVISION 2024 in Las Vegas.

2024 STAR Awards Categories

TSIA members may enter for a chance to win in any of the categories below that correspond with the research practices included in their current membership.

Innovation in Customer Portals that Improve the Digital Customer Experience

RA: All Research Areas

This award recognizes a company that has embraced innovations that improve the digital customer experience. This award should highlight innovation in functionality, user experience, self-service for technical support, and business benefits of a customer portal, ideally embracing pacesetter practices such as mobility, video, AI, chat bots, personalization, and automation.

Excellence in Organization Convergence

RA: All Research Areas

This award recognizes a company has mastered the demolition of the organizational silos and conquered the extreme organizational convergence challenges. 

Recognizing a company that has successfully pivoted from siloed pools for people to a centralized pool of talent. Embracing a Customer First culture through effectively delivering solutions based on the right person with the right skills and the right aptitude to meet the Customer and Company expectations for the designated body of work. It’s no longer PS, CS, MS, SS work. 

Companies have truly embraced the model that the people are employed by the company, not a particular team, department, business unit or service line. This organization has found the balance between customer needs and employee needs. 

The workforce of the future is going to require solid Resource Management or Workforce Management Capabilities. Finalists demonstrated exceptional leadership and innovation in breaking down the silos while fostering a culture of collaboration focused on a commitment to the “Customer First” mindset, resulting in improvements in customer adoption, increased efficiency and outstanding employee engagement. 

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

Research Area(s):  Education Services, Managed Services, Professional Services, Support Services, Field Services

This award recognizes companies that excel in utilizing analytics and artificial intelligence to enhance operational efficiency, elevate service levels, and enrich the customer experience. Projects may involve the integration of AI technologies into existing operational workflows, and service levels, or the development of new AI-driven solutions aimed at optimizing customer experience. Emphasizing the transformative potential of analytics and AI, winning initiatives demonstrate a strategic shift towards prioritizing enhanced customer experiences over short-term return on investment. These companies focus on unlocking actionable insights from vast data sources to streamline processes and empower service teams to deliver exceptional support. The analytics project should have been conducted internally and may or may not have been embedded into products sold to customers.

Best Practices in Company Culture

RA: All Research Areas

This award recognizes companies that have championed a strong organizational culture, where people feel a sense of purpose and belonging. A vibrant company culture is crucial for attracting top talent, driving innovation, and fostering social responsibility. This award highlights initiatives that go beyond mere rhetoric and instead, actively operationalize a workplace environment where all individuals feel valued and empowered. Case studies highlight tangible results by demonstrating a commitment to creating a workplace where employees can thrive and contribute meaningfully to business objectives. May include Diversity, Equity, and Inclusion (DEI).

Leveraging AI in Revenue Generation Workflows

RA: Customer Growth and Renewal, Chief Revenue Officer, Customer Success, Offering Management

This award recognizes companies that have demonstrably amplified revenue through high-impact AI transformation. Successful case studies exhibit true AI implementation and share a framework to understand, prioritize, and develop capabilities that offer the greatest return on investment. From leveraging AI to create effective sales materials, leveraging AI to prioritize sales opportunities, and using analytical models to assess revenue risks.

Leveraging Partners with XaaS Offer

RA: Customer Growth and Renewal, Chief Revenue Officer, Offering Management

This award recognizes companies adept at driving XaaS revenues through partners. Companies address the needs of their channel through innovations such as inclusive risk-sharing, financial incentives, and co-creation of service offers. Despite considerable investments in partner training and incentives, motivating partners to sell XaaS offerings remains challenging due to differing perspectives between vendors and partners, a phenomenon TSIA terms the Partner Parallax. Finalists in this category, show novelty in leveraging partners throughout the XaaS offer lifecycle.

Leveraging AI in Education Services

RA: Education Services

This award recognizes companies with exceptional AI integration within education services. From content development, training delivery, and data analytics, AI has a transformative impact on reducing the time and costs associated with training related work activities, as well as driving an improved customer experience. Finalists exemplify a refined approach to AI integration, leveraging technologies such as machine learning, robotic process automation, large language models, and generative AI to propel their education services forward. This category showcases companies that lead the way in the usage of AI in the provision of educational content and services.

Best Practices in Aligning Sales and Customer Success

RA: Customer Success

This award recognizes companies with a novel approach to cultivating trust and cohesion between their sales and customer success teams. By emphasizing shared goals and metrics, optimizing handoff processes, refining lead generation strategies, fostering seamless communication throughout the customer lifecycle, and capitalizing on upselling opportunities, finalists demonstrate a holistic approach to customer satisfaction. Companies showcase tangible results and well-defined protocols in aligning sales and customer success efforts, thereby ensuring sustained customer delight and loyalty.

Innovations in Knowledge Management

RA: Support Services

This award recognizes companies with the best innovation in cross-enterprise knowledge management. Seeing the pivotal role of knowledge sharing, these companies foster a culture of openness among employees, ultimately empowering customers with high-quality self-service solutions. This involves novel approaches to collaboration, driving value creation, and operational efficiency. Finalists in this category leverage advanced technology infrastructure to enable seamless knowledge consumption and implement innovative search paradigms and formats to enhance accessibility and usability. Through a comprehensive approach, these companies exemplify excellence in leveraging knowledge as a strategic asset to drive organizational success and desired customer outcomes.

Innovative KPIs for Managed Services

RA: Managed Services

This award recognizes companies with remarkable creativity in devising and implementing KPIs to effectively monitor, manage, and report on the performance of their managed services offerings. In an environment where managed services providers face the dual challenge of evolving service portfolios and shifting customer demands, finalists in this category stand out for their ability to innovate in measuring service excellence. With quantifiable evidence, these companies excel in continually refining service delivery processes. By pioneering novel approaches to KPI development and application, companies meet evolving client needs and market dynamics, setting a high standard for the industry.

Innovations in Creating Service Offers

RA: Offering Management

This award recognizes companies demonstrating exceptional ingenuity in their service offerings, addressing evolving customer needs. Amidst prevailing industry trends, finalists in this category exhibit exceptional skill in simplifying and refining their offering portfolios to cater to dynamic markets. The standout companies are those that adeptly embrace cross-functional strategies, proactively address emerging customer challenges, and capitalize on nascent market opportunities. Moreover, they showcase pioneering initiatives with a keen focus on value propositions that drive transformative changes in offering management processes. By navigating the inherent complexities of technology product and service portfolios, these companies exemplify excellence in crafting compelling offerings that resonate, setting new standards of innovation in the field.

Leveraging AI in Professional Services

RA: Professional Services

This award recognizes companies that have harnessed the power of AI to enhance internal operations and external-facing interactions within professional services. Demonstrating a dedication to improved efficiency, optimized service delivery, and exceptional value provision, finalists in this category prioritize alignment at every stage. By seamlessly integrating AI technologies into their workflows, these industry leaders not only stay at the forefront of professional services but also ensure faster and more accurate deliverables. Their commitment to harnessing AI's potential underscores a relentless pursuit of excellence and innovation within the industry.

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

At Informatica, our innovation is fuelled by our "Think Customer-First" culture. By putting our customers at the heart of everything we do, we gain a deep understanding of their unique needs and challenges. This understanding drives our continuous innovation, in delivering hyper-personalised tangible business outcomes with the best possible experiences to our customers. When TSIA Star Awards, which are amongst the highest honors in the technology and services industry, recognize these innovations, it not only demonstrates our commitment to exceeding customer expectations but is also a testament to our accomplishments as among the best in the business.
Pattabhi Raman
VP of Digital Experience, Informatica

Want to know what it takes to be a winner?

The STAR Awards offer TSIA members the opportunity to showcase their company’s achievements with a compelling, data-backed story about the innovations that have significantly benefited both their customers and their organization.

Ready to learn more? Check out our on-demand STAR Awards 2024 presentation to learn everything you need to know about entering and winning!

The STAR Awards Hall of Fame

We’re honored to recognize our highest-awarded member companies throughout the technology and services industry, showcasing the best of the best in innovation, leadership, and excellence.

30+ Individual
STAR Awards

15+ Individual
STAR Awards

10+ Individual
STAR Awards

5+ Individual
STAR Awards

Our 2023 STAR Award winners and finalists

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cross-Functional

2023 Best Practices in Diversity, Equity, and Inclusion (DEI)

See award description

Presented to a company who has championed the creation of a diverse, equitable, and inclusive (DEI) work environment. DEI programs are essential for technology companies to create a more inclusive, innovative, and effective workplace culture that can help attract top talent, make better decisions, and promote social responsibility.

Cross-Functional
hpe---2023-best-practices-in-diversity-equity-and-inclusion-dei, vmware---2023-best-practices-in-diversity-equity-and-inclusion-dei, gigamon---2023-best-practices-in-diversity-equity-and-inclusion-dei, ellucian---2023-best-practices-in-diversity-equity-and-inclusion-dei, microsoft---2023-best-practices-in-diversity-equity-and-inclusion-dei, csc-corptax---2023-best-practices-in-diversity-equity-and-inclusion-dei
Offering Management

2023 Excellence in Offer Management

See award description

This award recognizes the company that demonstrates pacesetter practices (deploying robust offer management roles and processes) in their management of the offer portfolio, contributing to more complete and more compelling offers.

Offering Management
dell-technologies---2023-excellence-in-offer-management, software-ag---2023-excellence-in-offer-management
Cross-Functional

2023 Excellence in Organization Convergence

See award description

This organization has mastered the demolition of the organizational silos and conquered the extreme organizational convergence challenges. Recognizing an organization that has successfully pivoted from siloed pools for people to a centralized pool of talent. Embracing a Customer First culture through effectively delivering solutions based on the right person with the right skills and the right aptitude to meet the Customer and Company expectations for the designated body of work. It’s no longer PS, CS, MS, SS work. This Organization has truly embraced the model that the people are employed by the company not a particular team, department, business unit or service line. This organization has found the balance between customer needs, employee needs. This award recognizes Organizations that have demonstrated exceptional leadership and innovation in breaking down the silos while fostering a culture of collaboration focused on a commitment to the “Customer First” mindset, resulting in improvements in customer adoption, increased efficiency and outstanding employee engagement. The workforce of the future is going to require solid Resource Management or Workforce Management Capabilities.

Cross-Functional
dell-technologies---2023-excellence-in-organization-convergence, relias---2023-excellence-in-organization-convergence, lenovo-united-states-inc---2023-excellence-in-organization-convergence, oxford-instruments---2023-excellence-in-organization-convergence
Field Services

2023 Field Service Excellence

See award description

This award recognizes the company that has most clearly and effectively delivered breakthrough results and established best practices within field service.

Field Services
lenovo-united-states-inc---2023-field-service-excellence, dell-technologies---2023-field-service-excellence
Customer Growth and Renewal

2023 Innovation in Customer Growth and Renewal

See award description

This award recognizes the company that demonstrates innovation in Renewal Automation and use of Data & Analytics associated with optimizing the growth of recurring revenue (ARR). This innovation(s) contributes to measurable value to the customer, and to the companies’ ability to more efficiently and effectively retain and grow Services revenue.

Customer Growth and Renewal
lenovo-united-states-inc---2023-innovation-in-customer-growth-and-renewal, lenovo-united-states-inc---2023-innovation-in-customer-growth-and-renewal
Cross-Functional

2023 Innovation in Customer Portals that Improve the Digital Customer Experience

See award description

This award is presented to a company that has embraced innovations that improve the end-to-end digital customer experience (Go-to-market, Onboarding, Value Realization, Expansion, and Renewal). This award should highlight innovation in functionality, user experience, self-service for technical support, and business benefits of a customer portal, ideally embracing pacesetter practices such as mobility, video, AI, chat bots, personalization, and automation.

Cross-Functional
hpe-aruba-networking--2023-innovation-in-customer-portals-that-improve-the-digital-customer-experience, informatica--2023-innovation-in-customer-portals-that-improve-the-digital-customer-experience, netapp-inc---2023-innovation-in-customer-portals-that-improve-the-digital-customer-experience, automation-anywhere--2023-innovation-in-customer-portals-that-improve-the-digital-customer-experience, cisco-systems--2023-innovation-in-customer-portals-that-improve-the-digital-customer-experience, dell-technologies--2023-innovation-in-customer-portals-that-improve-the-digital-customer-experience, 2023-innovation-in-customer-portals-that-improve-the-digital-customer-experience---cisco
Customer Success

2023 Innovation in Customer Success

See award description

This award recognizes the company that demonstrates innovation in customer success capabilities and practices. The innovation should be both a new initiative inside your company, as well as the approach, practice, or capability that is a minority practice and is not yet a common practice the customer success industry. This innovation(s) contributes measurable value to the customer, the company and the Customer Success organization.

Customer Success
moodys-analytics---2023-innovation-in-customer-success, salesforce---2023-innovation-in-customer-success, ellucian---2023-innovation-in-customer-success, hp-inc---2023-innovation-in-customer-success
Professional Services

2023 Innovation in Enabling Customer Outcomes-Professional Services

See award description

This award recognizes the company that demonstrates the most innovative approach, through professional services, to assisting customers in realizing the business outcomes from the use of its products or services. Provide an overview of your innovation at a high level.

Professional Services
cognizant-trizetto-software-group-inc---2023-innovation-in-enabling-customer-outcomes-professional-services, palo-alto-networks-inc---2023-innovation-in-enabling-customer-outcomes-professional-services
Cross-Functional

2023 Innovation in Leveraging Analytics for Service Excellence

See award description

This award recognizes the company that has best leveraged analytics to improve operational performance, service levels, or the customer experience. The analytics project should have been conducted internally and may or may not have been embedded into products sold to customers.

Cross-Functional
lexmark---2023-innovation-in-leveraging-analytics-for-service-excellence, cisco-systems---2023-innovation-in-leveraging-analytics-for-service-excellence, csc-corptax---2023-innovation-in-leveraging-analytics-for-service-excellence, microsoft---2023-innovation-in-leveraging-analytics-for-service-excellence, 2023-innovation-in-leveraging-analytics-for-service-excellence---cisco
Managed Services

2023 Innovation in Managed Services

See award description

This award is presented to the company that has demonstrated innovation, thought leadership and excellence in evolving their managed services business that has resulting in advancing their company’s competitive advantage, financial performance and customer success.

Managed Services
cisco-systems---2023-innovation-in-managed-services, hp-inc---2023-innovation-in-managed-services
Education Services

2023 Innovation in Monetization for Education Services in SMB

See award description

This award recognizes the company that has transformed monetization of their customer training business. It can apply to all ES business models; revenue/profit, breakeven and cost centers. Winning TSIA members will have built innovative monetization strategies through sales, marketing, partnerships with other internal organizations, and/or customer engagement processes. The project(s) highlighted in this award submission will showcase monetization practices that demonstrate usage of a free/fee strategy in fulfillment of revenue generation, and ultimately contribute to increased product adoption and product subscription renewals, for the company.

Education Services
adenza---2023-innovation-in-monetization-for-education-services-in-smb
Support Services

2023 Innovation in Support Employee Engagement

See award description

This award recognizes the support services organization that has successfully launched a support employee engagement program. Support is facing a critical supply-and-demand problem for skilled employees who want to make support a career. The company will highlight their strong focus on employees, employee engagement, employee emotional connection to the company, and their employee’s drive to be engaged with customers in a meaningful way.

Support Services
automation-anywhere---2023-innovation-in-support-employee-engagement, informatica---2023-innovation-in-support-employee-engagement
Education Services

2023 Innovation in Technology for Education Services

See award description

This award recognizes the company that has used technology to innovate their Education Services organization. Winning TSIA members will have built technology adoption strategies to future-proof their courseware development, delivery, customer experience, and/or customer engagement processes. Projects may include use of automation to streamline and/or enhance customer experience, rapid content development tools to improve content development time, implementation of a learning experience platform to personalize learning, or a social/community platform to promote engagement, etc. The project(s) highlighted in this award submission will showcase the innovative use of technology that has added and driven value for customers, partners, employees, and most importantly, the business.

Education Services
adenza---2023-innovation-in-technology-for-education-services, guidewire-software---2023-innovation-in-technology-for-education-services, cornerstone-ondemand---2023-innovation-in-technology-for-education-services

Frequently asked questions

What are the benefits of being a STAR Award finalist and winner?

As a STAR Award finalist and/or winner, you will be able to: 

  • Receive industry-wide recognition via press release, social media coverage, and conference announcements. 
  • Inspire the TSIA community with your exemplary achievements published on TSIA’s STAR Awards winners & finalists page as STAR case studies. 
  • Memorialize your STAR Awards success and keep your team motivated for sustained excellence and innovation. 
  • Show off your industry thought leadership with STAR Awards Winner or Finalist badges on all of your company publications. 
  • Get the professional recognition you deserve with STAR Awards LinkedIn listing and the social media cover images.

Is the application fee refundable in the event we should change our mind regarding submitting a TSIA STAR Award application?

The application fee is typically non-refundable once your intent to apply has been officially registered and the STAR Awards application instructions have been sent to you. 

Should we include our company logo and web address on the application?

Yes, please include your company logo and web address as prompted in the instructions. When you submit your application, please also include within the email your company’s official logo in vector format, so that in the event of becoming a finalist or beyond, your company will be properly displayed on our STAR Awards Winners & Finalist section.

Is the length of my application important?

We require that your whole application does not exceed 2 (two) pages with font size of 10pt or larger. More details about the application can be found in the application instructions and in the on-demand webinar. 

Can we submit supporting documents?

Supporting documents are not required, but there will be the opportunity to include links where helpful to support your application. Please keep in mind that your completed application, including any supporting links and content, should not exceed 2 (two) pages.

How should the entry be submitted?

Please submit all completed application(s) to STARawards@tsia.com and include your company's logo in vector format, the key contact for each application, and the best delivery address (for the purpose of sending the trophy). 

What are some examples of winning applications?

We publish the winners’ and finalists’ applications as STAR case studies on our website. You can access those examples on the STAR Awards Winners & Finalists section. 

How may I increase my company's chance of winning?

The application instructions will provide specific guidance on the information needed. Additionally, we have an on-demand webinar that shares more details. We encourage you to include descriptions about the innovation that led to significant improvement and/or differentiated performance in specific business outcomes. Focusing on the key and unique features of your innovation as well as insights learned during development and rollout will also help distinguish winning applications. Finally, you can check out past winners and finalists here. 

How does a company enter the TSIA STAR Awards “Hall of Fame”?

A company can enter the TSIA STAR Awards Hall of Fame by winning five individual STAR Awards in different years. The awards do not have to be received in successive years and do not have to be from the same category. A company can become a two-time STAR Awards Hall of Fame winner by winning a 10th STAR Award, a three-time STAR Awards Hall of Fame winner by winning a 15th STAR Award, and so on.

Who judges the STAR Awards?

The judges for the STAR Awards are a panel of your peers. TSIA Advisory Board members from each research area serve as STAR Awards judges. 

What happens after the submission deadline has passed?

Once the application submission deadline has passed and all applications are received, the TSIA Research Executives and TSIA Advisory Board Judges will review the applications in detail. 

How many applicants/companies are there per category?

Typically, we have 5 to 10 applications per category. In categories with a larger number of applicants, judges may elect to award separate winners for enterprise and SMB/Mid-Market entrants. Finalists for each level may also be named. This will be determined on a case-by-case basis and is entirely determined by each judging pool per category. 

May my company submit more than one application?

You may apply for multiple categories. There is a flat fee of 2 Premium Credits or $3,300 for each category entry. Your chances to win a STAR Award increase with each additional entry, so we recommend participating in any or all categories where you have accomplishments and a good story to tell. 

Is there any advantage to emailing my intent early?

Yes, you will have more time to work on completing your application submission! Upon emailing us your intent to apply and completing your registration, you will receive the application instructions. The sooner you receive the application instructions, the more time you will have to deliberate on and complete your submission(s).

How do I apply for a STAR Award?

1. Review the award categories and descriptions to decide on the category or categories that your team would like to participate in. 

2. Fill out the STAR Awards interest form to request next steps on the application process and the considered categories. 

3. Your designated Member Success Manager will contact you directly to confirm your participating categories, payment, and official registration. 4. Receive the STAR Awards application instructions. 

5. Submit your completed STAR Awards application(s) to STARawards@tsia.com. Be sure to review the instructions in the application packet for each category you apply for. Submissions should be two pages or less.

In which category should my company apply?

Please read the category description and select the one(s) that best match(es) your situation. 

How often are the STAR Awards presented?

STAR Awards are presented one time per year and celebrated all year round. Registration opens in April and the finalists and winners are announced by September. Please refer to the STAR Awards Main Page for the updated dates for this year. 

Can a company win in more than one category in the same year?

Yes, a single company can win in more than one category in the same year.

Is there a cost for participating in STAR Awards?

Entries are $3,300 each. Members may pay by credit card, or TSIA will collect via our accounting processes (billing via invoice). Premium and Premium Plus members may apply 2 Premium Credits to enter. 

Can any company apply for a STAR Award?

To be eligible to apply for an award category in a particular TSIA research area, your company must be an active TSIA corporate member in that research area community. 

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence