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A must-read for everyone in B2B tech!


For the Executive Who Owns

Revenue Growth

TSIA can help you optimize revenue generating capabilities across business functions. The research practices that focus on these initiatives are:

Customer Growth and Renewal
Subscription Sales
XaaS Channel Optimization

Service and Delivery

TSIA can help you establish, evolve, scale, and optimize your service and delivery organizations and business models. The research practices that focus on these initiatives are:

Customer Success
Field Services
Professional Services
Education Services
Managed Services
Support Services

Success of the
Offer Portfolio

TSIA can help you with the development of both technology and services offer portfolios. The research practices that focus on these initiatives are:

Service Offer Management
XaaS Product Management

In addition to the research practices listed above, TSIA also offers validated insights on industry trends, consumption and data analytics, and investing in technology to improve your end-to-end customer experience.

Experience Our Research

Get the data-driven insight you need to make informed decisions on how to transform your business and achieve measurable results.

White Papers

On-Premise to Cloud

This report discusses the role of the support organization in transitioning from on-premise to the cloud.

Research Report

The PSO's Guide to Professional Services Strategic Alignment

This report provides a step-by-step approach to aligning your professional services charter with overall business objectives.

Research Report

Primer on Services Convergence

This paper looks at services convergence: its drivers and benefits, industry examples, and how to migrate toward services convergence.

Research Report

Checklist: Optimize Your Organization for Customer Success

Download the checklist to optimize for customer success and get a framework for customer churn and retention.

Research Report

How to Unlock Revenue Growth with Existing Customers

How to utilize people, process, and technology across the different functions in your organization to drive revenue growth with existing customers.

Research Report

Correcting the Partner Parallax

This paper explores how technology vendors can see XaaS from a partner’s point of view.

Research Report

How Successful B2B Tech Companies Navigate Economic Uncertainty

This is a high-level playbook for how TSIA recommends members navigate the coming economic downturn.

Research Report

Automation in Customer Onboarding and Engagement

Survey results showing where participating companies are located in the artificial intelligence journey for customer onboarding and engagement.

Research Report

TSIA Customer Growth and Renewal Benchmarking

This document describes how benchmarking drives better performance in growing customer revenue.

Research Report

Introduction to APLAER

This report explains why sales and revenue organizations must embrace data and analytics to unlock new revenue streams.

Research Report

LAER Efficiency

This paper introduces the LAER framework and offers a insight into its maturity, its challenges, and how product management intervention is essential.

Research Report

TSIA Support Services Benchmarking

This report explains the critical role the TSIA Support Services Benchmark process can play in driving organizational transformation.

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TSIA technology and services conferences take place semiannually. Join us and collaborate with leading tech companies where you can learn how to respond to today’s technology and services challenges.


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Our thriving community of 40,000 technology and services leaders rely on TSIA insights every day.

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