Customer Growth and Renewal

Unlock the power of your customer base

Leverage your existing accounts to grow and sustain subscription revenue across the entire customer life cycle.
Read our latest report

A sample of the TSIA Customer Growth and Renewal community

How can your TSIA Customer Growth and Renewal subscription help you today?

56%

56% of companies are using analytics to aid in expansion opportunity identification—typically resulting in higher revenue growth and profitability.

50%

Less than 50%of companies have a formal lead generation program for services and success teams—those that do have a 6% higher growth rate.

47%

47% of general sales teams are still responsible for renewals—resulting in lower growth rates and higher cost of sales.

78%

78% of companies have a dedicated renewals team—those that don't report lower revenue growth and margin contribution.

Increase net and gross renewal rates

Design and build a best-in-class organization that maximizes recurring revenue from existing customers.

Build and orchestrate the customer growth team

Use TSIA data and expertise to help you plan to optimize your expansion and renewal motions across the customer growth team.

Lower customer renewal cost (CRC) and overall cost of sales

Place the right resources and digital capabilities on the right deal at the right time with the highest chance of success.

Benchmark critical metrics and KPIs

Benchmark your efficiency vs. peer companies and understand which practices move the needle on key metrics.

Implement proven best practices for growth and renewal

TSIA data and resources help you articulate value better and start selling to customer outcomes.
Explore deeper insights

Critical insights to help you grow and sustain subscription revenue

Navigating tough economic times

Where to cut back

Frictionless and automated renewals
  • Identify and automate renewal processes for efficiency.
Pay less for expansion and renewal activities
  • Leverage customer success and e-commerce for cost-effective expansion and renewal.
Reduce marketing costs for lead generation
  • Use service touchpoints and data for cost-effective opportunities with existing customers, beating marketing leads.

Where to find revenue

Maintain revenue by maximizing renewals
  • Safeguard existing revenue amidst customer pressure to discount and down-sell for sustainable recurring revenue growth.
Grow existing customer revenue through expand selling
  • Use customer touchpoints for low-complexity expansion opportunities often overlooked by sales.
Align teams around customer growth
  • See how sales, services, customer success, and marketing collaborate to grow existing customers.

Staying ahead of the AI revolution

Understand industry trends and priorities

Gain insight into how other revenue leaders are leveraging AI, and where peer companies have succeeded (and failed).

Improve revenue efficiency and effectiveness

Understand how AI can improve revenue processes and operations, boosting sales effectiveness to save time and money.

Lower revenue acquisition cost (RAC)

Improve win rates, reduce sales cycles, and forecast more accurately to keep your sellers focused on selling.

Check out TSIA’s latest and greatest insights

Proprietary data.
Real results.

From inquiry and expert guidance to data services, workshops, virtual advisory sessions, and interactive strategy reviews, we help you more efficiently align people, processes, and technology to your financial results.

Inquiry and expert guidance

Make informed decisions, identify gaps, and mitigate risk with the knowledge of our Research Experts.

Interactive strategy reviews

We’ll review and validate your strategies against proven data to help make sure your organization is on the right track.

Benchmarking

Track your organization against industry standards using a wealth of critical key performance indicators.

Virtual advisory sessions

Let our team customize a hyper-targeted plan for your organization, designed to tackle the challenges you’re facing right now.

Data services

Targeted quick polls and surveys showcase the latest industry trends so you can always see how your business compares.

The TSIA advantage

Efficiently tie people, process, and technology to your financial results with industry-validated best practices and guidance.
Understand what “good” looks like
Track the metrics that matter
Stay current on up-to-the-minute industry trends
See where the industry is headed
Tackle unique business challenges

Meet your research team

With over a century of collective experience, our research experts are here to make sure your business gets the most out of your Customer Growth and Renewal membership.
Steve Frost
VP & Managing Director, Revenue Research and Advisory
Jack Johnson
VP, Customer Growth and Renewal Research
Thomas Lah
Executive Director and Executive VP
Jack Johnson
VP, Customer Growth and Renewal Research
Thomas Lah
Executive Director and Executive VP

Supported by expert analytics and insights teams

Our data and research analysts and industry insights teams are here to make sure your researchers have everything they need to help your business thrive.

Data Analysts

Skilled in automation, visualization, and data engineering, our Data Analysts scale and maintain TSIA’s data engines.

Research Analysts

Using rigorous statistical analysis, our Research Analysts identify and define the critical insights that fuel our research.

Data Journalists

Through data-driven storytelling and targeted interviews with member companies, our data journalists interpret and present our research analysts' findings.
“TSIA was incredibly helpful in pulling together resources for a presentation surrounding LAER and its importance in improving our business.”
Karolin DiCristina
WW Director of Customer Success
“I find the information to be extremely helpful to CDW even when we are looking at other industries with similar subscription and managed services models.”
CJ Steiner
Director of Services Sales

Leveraging AI for Renewal Operations

Learn all about the top four emerging trends tech companies engage in as they optimize revenue growth during tough economic times.
Get the report

Essential resources to elevate and inspire executive leaders

The TSIA Portal gives you access to the tailored insights, strategies, and tactics you need to grow your leadership skills and drive lasting results.

Ready to become a member?
Our annual plans are designed for your success

These plans provide a range of services, including access to exclusive data, strategic support, and in-depth reviews and discussion with our Research Executives.
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On-Demand Research, Webinars, Data Tools
Research Report Access
Research Inquiries
Custom Benchmark
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Standard

Per research area
For companies just starting to use data to make decisions and seeking to become industry-validated.
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Several Users
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Full access
Research Inquiries
Several
Custom Benchmark
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Per research area
For companies actively enhancing their strategic objectives and needing additional support from TSIA Member Success and Research Executives for contextual data insights.
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ALL ACCESS

All research areas
For companies seeking cross-organizational transformation, leveraging extensive data-driven strategies to foster innovation and leadership across all levels and departments.
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Most Users
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Join the conversation

We couldn’t do what we do without you. That’s why whether in-person, virtually, or both, we’re proud to connect you with a diverse and inclusive network of other industry professionals who have solved the same challenges you’re facing.
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TSIA World Conferences

Connect with a diverse community of your peers and industry experts, attend inspiring keynotes and breakout sessions, and solve your business’ most pressing challenges.
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TECHtonic: the TSIA Podcast

Join host Thomas Lah as he discusses tried-and-true strategies companies need to employ to stay relevant, get profitable, and succeed in the ever-changing technology and services space.
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TSIA Discussions

Join a community of your industry peers to hear about lessons learned, discover best practices, and meet new friends along the way.
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TSIA Webinars

Stay current on the latest tech industry trends and best practices with highly interactive sessions led by our experts and partners.
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Ready to take your customer growth and renewal business to the next level?

Our industry-validated research and advisory that you can't get anywhere else is here to help you make impactful, data-driven decisions that produce real results.

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