TSIA helps tech service companies make profitable decisions, faster

We’re a subscription-based research and advisory firm that helps professionals solve critical business challenges across the entire customer life cycle.

Our team of experts

We always put your company’s best interests at the forefront of everything we do, because when you succeed—we succeed.

We make the future foreseeable

2013
Delivering outcomes, not selling things

B4B envisions a next-generation tech industry where suppliers play an active role in helping customers achieve unparalleled value from their tech investments.

2016
The rise of XaaS

The Technology-as-a-Service Playbook frames what’s possible in an age where suppliers are more connected to their customers than ever.

2017
TSIA’s LAER model gains popularity

LAER (Land, Adopt, Expand, Renew), our revolutionary engagement model, helps SaaS businesses everywhere drive profitable growth.

2022
What’s now, what’s next

Digital Hesitation provides crucial guidance on the tactics required to build a profitable X-as-a-Service business model and the risks of getting left behind.

2023
Helping the industry thrive

Covering crucial topics like profitable SaaS and the current state of AI, TSIA Research Journeys provide free, actionable research to tech companies everywhere.

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Trusted by top companies everywhere

Meet the experts

Our dedicated teams of researchers bring decades of experience, providing customized data-driven insights, best practices, and expert guidance to help organizations thrive.
Check out our research
Bo Di Muccio
Distinguished Vice President of Professional Services Research and Advisory
Darlene Kelly
Director of Customer Success Research
Dave Baca
Director of Support Services Research
Dave Young
Senior Director of Professional Services Research
George Humphrey
Distinguished Vice President and Managing Director of Offering and Delivery Research
Luke Ronkowski
Director of Managed Services Research
Marc Troyan
Senior Director of Customer Success Research
Maria Manning-Chapman
Distinguished Vice President of Education Services Research
Stephen Fulkerson
Vice President of Customer Success Research
Vele Galovski
Distinguished Vice President of Research and Advisory, Support and Field Services
Hal Stanley
Vice President of Offering Management Research and Advisory
Jack Johnson
Vice President of Customer Growth and Renewal Research
Jared Raftery
Director of Revenue Research and Advisory
Thomas Lah
Executive Director and Executive Vice President

Our senior leadership

With over 100 years of combined experience, our leadership team has been hand-selected to serve your organization’s needs.
Andrew Cromey
Senior Vice President of Member Success
Dina Rutledge
Vice President of Finance and Human Resources
J.B. Wood
President and CEO
Jeremy DalleTezze
Senior Vice President of Software Development and Analytics
Jerome Peck
Senior Vice President of Product and Marketing
Martin Dove
Chief Revenue Officer
Melinda Hervey
Vice President of Marketing and PR
Paul Kent
Senior Vice President of Events
Thomas Lah
Executive Director and Executive Vice President
Tom Rich
Senior Vice President of Operations

Join the conversation

We couldn’t do what we do without you. That’s why whether in-person, virtually, or both, we’re proud to connect you with a diverse and inclusive network of other industry professionals who have solved the same challenges you’re facing.
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TSIA World conferences

Connect with a diverse community of your peers and industry experts, attend inspiring keynotes and breakout sessions, and solve your business’ most pressing challenges.
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TSIA Discussions

Join a community of your industry peers to hear about lessons learned, discover best practices, and meet new friends along the way.
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