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We’re a subscription-based research and advisory firm that helps professionals solve critical business challenges across the entire customer life cycle.

We make the future foreseeable

2013
Delivering outcomes, not selling things

B4B envisions a next-generation tech industry where suppliers play an active role in helping customers achieve unparalleled value from their tech investments.

2016
The rise of XaaS

The Technology-as-a-Service Playbook frames what’s possible in an age where suppliers are more connected to their customers than ever.

2017
TSIA introduces the LAER model

LAER (Land, Adopt, Expand, Renew), our revolutionary engagement model, helps SaaS businesses everywhere drive profitable growth.

2022
What’s now, what’s next

Digital Hesitation provides crucial guidance on the tactics required to build a profitable X-as-a-Service business model and the risks of getting left behind.

2023
Helping the industry thrive

Covering crucial topics like profitable SaaS and the current state of AI, TSIA Research Journeys provide free, actionable research to tech companies everywhere.

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Trusted by top companies everywhere

Meet the experts

Our dedicated teams of researchers bring decades of experience, providing customized data-driven insights, best practices, and expert guidance to help organizations thrive.
Check out our research
Bo Di Muccio
Distinguished VP of Professional Services Research and Advisory
Darlene Kelly
Director of Customer Success Research
Dave Baca
Director of Support Services Research
Dave Young
Sr. Director of Professional Services Research
George Humphrey
Distinguished VP and Managing Director of Offering and Delivery Research
Luke Ronkowski
Director of Managed Services Research
Marc Troyan
Sr. Director of Customer Success Research
Maria Manning-Chapman
Distinguished VP of Education Services Research
Stephen Fulkerson
VP of Customer Success Research
Vele Galovski
Distinguished VP of Research and Advisory, Support, and Field Services
Hal Stanley
VP, Offering Management Research and Advisory
Jack Johnson
VP, Customer Growth and Renewal Research
Jared Raftery
Director of Revenue Research and Advisory
Thomas Lah
Executive Director and Executive VP

Our senior leadership

With over 100 years of combined experience, our leadership team has been hand-selected to serve your organization’s needs.
Andrew Cromey
SVP of Member Success
Dina Rutledge
VP of Finance and Human Resources
J.B. Wood
President and CEO
Jeremy DalleTezze
SVP of Software Development and Analytics
Jerome Peck
SVP of Product and Marketing
Martin Dove
Chief Revenue Officer
Melinda Hervey
VP of Marketing and PR
Paul Kent
SVP of Events
Thomas Lah
Executive Director and Executive VP
Tom Rich
SVP of Operations

Join the conversation

We couldn’t do what we do without you. That’s why whether in-person, virtually, or both, we’re proud to connect you with a diverse and inclusive network of other industry professionals who have solved the same challenges you’re facing.
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TSIA World Conferences

Connect with a diverse community of your peers and industry experts, attend inspiring keynotes and breakout sessions, and solve your business’ most pressing challenges.
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TSIA Discussions

Join a community of your industry peers to hear about lessons learned, discover best practices, and meet new friends along the way.
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