Offering Management

Discover, define, and defend value as you transform your portfolio

TSIA’s proprietary insights empower you to create compelling service and product offerings, converge portfolios, optimize pricing, and orchestrate cross-functional success across the entire customer life cycle.
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A sample of the TSIA Offering Management community

How can your TSIA Offering Management subscription help you today?

The top revenue performers in offering management have exactly three levels of offers for their renewable services.

53%

Only 53% of companies have a dedicated services marketing function.

The top revenue and margin performers are not leveraging channel partners.

The top revenue performers are measuring technology consumption for their offers.

Portfolio governance and life cycle management

Improve your offering management process and roles through strategic alignment and cross-functional handshakes.

Market analysis and offer fit

Rationalize the use of segmentation strategy and offer/market fit analysis.

Value proposition differentiation

Establish value realization categories by identifying attributes of compelling offers and knowing emerging high-value services.

Tangible value with data and analytics

Deliver tangible value to customers with consumption analytics and implement outcome engineering for offer leaders.

Customer success and managed services monetization

Converge existing and new service offers and monetize the portfolio to obtain profitable growth.
Explore deeper insights

Critical insights to transform your company’s offering portfolios

Navigating tough economic times

Where to cut back

AI-powered offering management
  • Product and service leaders can use generative AI for quick market discovery and shorter offering development cycles.
Eliminate confusion and complexity
  • Eliminate portfolio confusion by rationalizing your end-to-end service portfolio and reducing redundancy across service offers.
Eliminate inefficiencies
  • Reduce organizational thrash on business model transformation with the metrics that matter.

Where to find revenue

Optimize portfolios for the customer life cycle
  • Create portfolios of service offers that continually build on incremental layers of value across the entire customer life cycle.
Portfolio monetization
  • Expand and upsell support customers, migrate to managed and XaaS, and consult on legacy transformations.
Leverage offer data and analytics
  • Use offer data and analytics to avoid underselling and provide data-driven insights on how premium offers impact customer results.

Staying ahead of the AI revolution

AI-powered demand forecasting

Optimize sales with data and analytics for increased revenue per prospect and higher total contract value.

Offer customization compliance analytics

Use data analytics to assess deviations, revealing increased costs and operational risks from frequent customization.

Portfolio performance analysis

Utilize machine learning to propose removing offers, creating a cost-effective, less complex and more manageable portfolio.

Check out TSIA’s latest and greatest insights

Proprietary data.
Real results.

From inquiry and expert guidance to data services, workshops, virtual advisory sessions, and interactive strategy reviews, we help you more efficiently align people, processes, and technology to your financial results.

Inquiry and expert guidance

Make informed decisions, identify gaps, and mitigate risk with the knowledge of our Research Experts.

Interactive strategy reviews

We’ll review and validate your strategies against proven data to help make sure your organization is on the right track.

Benchmarking

Track your organization against industry standards using a wealth of critical key performance indicators.  

Virtual advisory sessions

Let our team customize a hyper-targeted plan for your organization, designed to tackle the challenges you’re facing right now.

Data services

Targeted quick polls and surveys showcase the latest industry trends so you can always see how your business compares.

The TSIA advantage

Efficiently tie people, process, and technology to your financial results with industry-validated best practices and guidance.
Understand what “good” looks like
Track the metrics that matter
Stay current on up-to-the-minute industry trends
See where the industry is headed
Tackle unique business challenges

Meet your research team

With over a century of collective experience, our Research Experts are here to make sure your business gets the most out of your Offering Management membership.
George Humphrey
Distinguished Vice President and Managing Director of Offering and Delivery Research
Hal Stanley
Vice President of Offering Management Research and Advisory
Thomas Lah
Executive Director and Executive Vice President

Supported by expert analytics and insights teams

Our Data and Research Analysts and industry insights teams are here to make sure your researchers have everything they need to help your business thrive.

Data Analysts

Skilled in automation, visualization, and data engineering, our Data Analysts scale and maintain TSIA’s data engines.

Research Analysts

Using rigorous statistical analysis, our Research Analysts identify and define the critical insights that fuel our research.

Data Journalists

Through data-driven storytelling and targeted interviews with member companies, our Data Journalists interpret and present our research analysts' findings.

What’s new in Offering Management?

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“TSIA consistently provides a synthesis of information on offers (professional services, learning, support, customer success), providing a great background for current business decisions.”
Brett Austad
Strategy and Operations Manager, Cloud Customer Care Offers
“TSIA research inquiries are a great way to fill the gaps in your understanding or simply to leverage as a sounding board for an initiative you are undertaking.”
Ben Jenkins
Head of Offer Management

Data View: Offering Management in the Age of AI

With an ongoing shift toward service revenue and a strong focus on profitability, the role of service offer leaders has never been more critical—so how can businesses continue to thrive?
Get the report

Essential resources to elevate your entire organization

Your free TSIA Portal account gives you access to the tailored insights, strategies, and tactics you need to grow your organization and career.

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These plans provide a range of services, including access to exclusive data, strategic support, and in-depth reviews and discussion with our Research Experts.
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For companies just starting to use data to make decisions and seeking to become industry-validated.
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