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Your Survival Guide: State of Revenue 2025

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April 2, 2025

Overview

Challenges

Traditional growth levers are losing effectiveness, forcing revenue leaders to rely on customer expansion and retention. Misaligned investments and inefficient data models are major barriers to profitability.

Summary

Discover why revenue growth is harder than ever—and how technology services hold the key to overcoming historic challenges. Dive into TSIA’s State of Revenue to master renewal rates, expansion strategies, and cost control.

Key takeaways

Providing Value

The ability to connect technology solutions to sustained business value is essential to successfully navigate upcoming changes.

Data and model-driven growth

Data, analytics, and AI models are the new growth levers you need to adapt and stay ahead.

Rationalizing investments

To drive customer revenue and long-term sustainability, prioritizing and investing in the right capabilities will have the biggest impact.

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