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Thank you for you interest in: The Services Era and the Race to AI Profitability. Click the link below to download.
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September 29, 2025
Overview
Challenges
Summary
The business world is obsessed with AI. Most of the chatter? Jaw-dropping tech, massively funded startups, jobs disappearing. That's noise. Beneath the hype, something far more profound is happening. AI is not merely another technology wave. It's about to launch the most violent reordering of business models and competitive dynamics the tech industry has ever seen. Market after market will be transformed. And here's the question that should keep every stakeholder awake at night: Which companies—the startups or the incumbents—will capture the profits and dominance? More importantly: Do they even understand the game they're playing? Download to continue reading…
Key takeaways
Serviceless AI is a myth
AI makes action, accountability, and outcomes the vendor’s job, services become the profit engine.
Old pricing breaks
Per-seat revenue erodes as AI automates work; margins survive by shifting to value-based or outcome-based pricing.
Incumbents can win
Domain expertise + services scale are the unfair advantages—if you move now.
Trusted by technology services leaders worldwide
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I always get outstanding insight and perspective from TSIA research, this was no exception.
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Andrew Krainin, Senior Director, Technical Services Strategy & Operations, Cisco Systems
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