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Celebrating Dedication to Excellence for More Than 30 Years

Winning a STAR Award establishes your company as being among the best in the industry.

For more than 30 years, the STAR Awards have been one of the highest honors in the technology and services industry. Both TSIA’s enterprise and small-to-medium sized members have found the STAR Awards a powerful recognition of their commitment to outstanding innovation, leadership, and excellence.


See the Winner and Finalist Member Companies and Their STAR Case Studies from Last Year.

TSIA is honored to recognize member companies that earned accolades last year. Take a look at their accomplishments and
help prepare yourself to tell your own STAR stories.


Benefits of Being a STAR Award Finalist and Winner

  • Receive industry-wide recognition via press release, social media, and conference announcements.
  • Inspire the TSIA community with your exemplary achievements published on TSIA’s STAR Awards winners & finalists page as STAR case studies.
  • Strengthen team relationships through collaboration.
  • Memorialize your STAR Awards success, and keep your team motivated for sustained excellence and innovation.
  • Show off your industry thought leadership with STAR Awards Winner or Finalist badges on all of your company publications.
  • Get the professional recognition you deserve with a STAR Awards LinkedIn listing and social media cover images.
TSIA STAR Awards Winner

How to Be a Winning Candidate

Winners of this prestigious award have provided a compelling data-backed story of innovations that have significantly benefited both their customers and their entire organization.

These award-winning stories have included:

  • A unique or compelling “best practice” or “innovation” in today’s technology industry and description of business impact
  • How innovations in strategic vision, services, and operational excellence benefited both customers and the entire organization
  • Contextual background on the development of the innovations and the lessons learned

Questions? Please contact our TSIA Member Success team by completing a STAR Award Information Request Form or by emailing

Watch this on-demand webinar to learn more.


2023 STAR Awards Categories

TSIA members may enter for a chance to win in any of the categories below that correspond with the research practices included in their current membership.


This award recognizes the company that has used technology to innovate their Education Services organization. Winning TSIA members will have built technology adoption strategies to future-proof their courseware development, delivery, customer experience, and/or customer engagement processes. Projects may include use of automation to streamline and/or enhance customer experience, rapid content development tools to improve content development time, implementation of a learning experience platform to personalize learning, or a social/community platform to promote engagement, etc. The project(s) highlighted in this award submission will showcase the innovative use of technology that has added and driven value for customers, partners, employees, and most importantly, the business.
This award recognizes the company that has transformed monetization of their customer training business. It can apply to all ES business models; revenue/profit, breakeven and cost centers. Winning TSIA members will have built innovative monetization strategies through sales, marketing, partnerships with other internal organizations, and/or customer engagement processes. The project(s) highlighted in this award submission will showcase monetization practices that demonstrate usage of a free/fee strategy in fulfillment of revenue generation, and ultimately contribute to increased product adoption and product subscription renewals, for the company.
This award recognizes the company that has best leveraged analytics to improve operational performance, service levels, or the customer experience. The analytics project should have been conducted internally and may or may not have been embedded into products sold to customers.
This award recognizes the company that demonstrates the most innovative approach, through professional services, to assisting customers in realizing the business outcomes from the use of its products or services. Provide an overview of your innovation at a high level.
This award recognizes the company that demonstrates innovation in customer success capabilities and practices. The innovation should be both a new initiative inside your company, as well as the approach, practice, or capability that is a minority practice and is not yet a common practice the customer success industry. This innovation(s) contributes measurable value to the customer, the company and the Customer Success organization.
This award recognizes the company that demonstrates pacesetter practices (deploying robust offer management roles and processes) in their management of the offer portfolio, contributing to more complete and more compelling offers.
This award recognizes the company that demonstrates innovation in Renewal Automation and use of Data & Analytics associated with optimizing the growth of recurring revenue (ARR). This innovation(s) contributes to measurable value to the customer, and to the companies’ ability to more efficiently and effectively retain and grow Services revenue.
Presented to a company who has championed the creation of a diverse, equitable, and inclusive (DEI) work environment. DEI programs are essential for technology companies to create a more inclusive, innovative, and effective workplace culture that can help attract top talent, make better decisions, and promote social responsibility.
This organization has mastered the demolition of the organizational silos and conquered the extreme organizational convergence challenges. Recognizing an organization that has successfully pivoted from siloed pools for people to a centralized pool of talent. Embracing a Customer First culture through effectively delivering solutions based on the right person with the right skills and the right aptitude to meet the Customer and Company expectations for the designated body of work. It’s no longer PS, CS, MS, SS work. This Organization has truly embraced the model that the people are employed by the company not a particular team, department, business unit or service line. This organization has found the balance between customer needs, employee needs. This award recognizes Organizations that have demonstrated exceptional leadership and innovation in breaking down the silos while fostering a culture of collaboration focused on a commitment to the “Customer First” mindset, resulting in improvements in customer adoption, increased efficiency and outstanding employee engagement. The workforce of the future is going to require solid Resource Management or Workforce Management Capabilities.
This award is presented to a company that has embraced innovations that improve the end-to-end digital customer experience (Go-to-market, Onboarding, Value Realization, Expansion, and Renewal). This award should highlight innovation in functionality, user experience, self-service for technical support, and business benefits of a customer portal, ideally embracing pacesetter practices such as mobility, video, AI, chat bots, personalization, and automation.
This award recognizes the support services organization that has successfully launched a support employee engagement program. Support is facing a critical supply-and-demand problem for skilled employees who want to make support a career. The company will highlight their strong focus on employees, employee engagement, employee emotional connection to the company, and their employee’s drive to be engaged with customers in a meaningful way.
This award is presented to the company that has demonstrated innovation, thought leadership and excellence in evolving their managed services business that has resulting in advancing their company’s competitive advantage, financial performance and customer success.
This award recognizes the company that has most clearly and effectively delivered breakthrough results and established best practices within field service.

How Do I Apply for a TSIA STAR Award?

TSIA members can participate in the STAR Awards program. Have more questions about STAR Awards?