2024 Best Practices in Aligning Sales and Customer Success

This award recognizes companies with a novel approach to cultivating trust and cohesion between their sales and customer success teams. By emphasizing shared goals and metrics, optimizing handoff processes, refining lead generation strategies, fostering seamless communication throughout the customer lifecycle, and capitalizing on upselling opportunities, finalists demonstrate a holistic approach to customer satisfaction. Companies showcase tangible results and well-defined protocols in aligning sales and customer success efforts, thereby ensuring sustained customer delight and loyalty.