2025 Content Strategy Excellence in Product Adoption & Renewal

This award recognizes organizations, teams, or individuals who have developed and implemented effective content strategies to drive product adoption, enhance user learning, and improve subscription renewal rates. The focus is on creating innovative and impactful educational content that supports customers through their learning journey, helping them fully utilize products and achieve long-term success. Honorees in this category will demonstrate how content has played a pivotal role in customer engagement, facilitating higher adoption rates and ensuring customer retention through valuable, relevant, and actionable resources.