2025 Excellence in Demonstrating and Defending Value

This award recognizes an organization or individual who has excelled in clearly articulating and defending the value of their technology services. Honorees will have successfully reinforced the business impact of their solutions, driving customer retention, expansion, and renewal. This award celebrates those who effectively leverage customer insights, data-driven strategies, and innovative methodologies to showcase value, address objections, and ensure continued partnership. It acknowledges expertise in crafting compelling value propositions, enabling sales teams, and developing tools that empower customers to see and justify ongoing investment.