2025 Innovation in Customer Portals that Improve the Digital Customer Experience

This award honors an organization that has demonstrated exceptional innovation in creating or enhancing a customer portal that significantly improves the digital customer experience. The focus is on integrating cutting-edge technologies and features, such as mobility, AI, chatbots, video support, personalization, and automation, to enhance functionality, ease of use, and customer satisfaction. Honorees will have introduced novel features that empower customers to efficiently access support, manage their accounts, or solve problems independently while also delivering tangible business benefits such as improved service efficiency, reduced support costs, or increased customer loyalty.