Welcome to the TSIA Blog
Want to stay up to date on the latest industry trends and developments impacting the technology and services space? You’re in the right place.

What are Managed Services? Definition and Overview
Learn how managed services enhance IT efficiency, reduce costs, and empower businesses to focus on core activities. Explore key benefits and pricing models.
Managed Services
For managers

Exploring the Impact of AI on the Field Services Industry
Discover how AI can bridge the knowledge gap in the field services industry as seasoned technicians retire. Explore key challenges, risks, and solutions to empower the next generation of technicians and drive operational success.
Field Services
Research Journeys

Farming or Hunting: Which Sales Strategy Drives Sustainable Revenue Growth for Technology Companies?
Discover why sales "farming"—nurturing existing customer relationships—offers a sustainable, cost-effective approach to revenue growth for tech companies. Learn strategies for leveraging data and technology to maximize your install-based revenue.
Customer Growth and Renewal
For Department Leaders

How XaaS Is Revolutionizing Healthcare: A Shift to Value-Centric Solutions
Discover how "Everything-as-a-Service" (XaaS) transforms healthcare by shifting from traditional product-based models to continuous, value-driven solutions. Explore the benefits, challenges, and critical insights for healthcare technology providers transitioning to XaaS for improved patient outcomes and operational efficiency.
Cross-Functional
For executives

How to Future-Proof Your B2B Software Pricing in an AI-Driven World
Discover how AI is transforming B2B software pricing strategies. In a recent TECHtonic Podcast episode, Thomas Lah and Dan Balcauski reveal actionable insights for shifting beyond traditional per-user models to value-driven approaches that align with customer outcomes and boost profitability. Learn practical steps to future-proof your pricing for an AI-influenced world.
Cross-Functional
For executives

Cutting Costs and Increasing Revenue: The Role of AI in Today’s Tech Industry
Discover how AI can transform your tech business by cutting costs and boosting revenue. Learn actionable strategies for leveraging AI to enhance efficiency, reduce churn, and drive sustainable growth.
Cross-Functional
For executives

Confronting the Unique Challenges of B2B Digital Customer Experience (DCX)
Discover the key challenges B2B companies face in delivering a seamless Digital Customer Experience (DCX) and actionable strategies to overcome them. Learn how addressing the consumption gap, unifying digital experiences, and personalized customer interactions can transform your company's digital strategy. Explore more insights from TSIA's Digital Hesitation.
Cross-Functional
For Department Leaders

Professional Services and Digital Transformation: Embracing Change for Future Success
Discover how digital transformation is reshaping professional services. Learn how centralized talent pools, automation, and subscription-based models can enhance operational efficiency and deliver continuous value to your customers.
Professional Services
For Department Leaders
.png)
AI in Tech: From Buzzword to Business Backbone
Discover how AI transforms tech companies from buzzword to business backbone. Learn what it takes to become an AI-native company where data-driven decision-making, automation, and enhanced customer experiences are crucial to success. Stay ahead by integrating AI into your business model today.
Cross-Functional
For executives