3 Ways Customer Success Organizations Can Drive Revenue and Profitability

SaaS companies are under increasing pressure to improve efficiencies and profitability but are not sure where cuts should be made. Thomas Lah, TSIA’s executive vice president and executive director, agrees that cutting costs is not the right path to improve profitability. So, what should you do? You reallocate some of your investments and leverage one of your most critical organizations, Customer Success.

Customer Success is the organization with the power to increase profitability without additional resources or headcount. Three ways to leverage your customer success organization to improve profitability while stabilizing and increasing revenue are:

1. Offer premium customer success.
2. Rethink commercial responsibilities between the customer success and the sales teams.
3. Align growth levers with market pressure.

John Ragsdale will share benchmarking and data from TSIA as we discuss how to improve efficiencies and increase revenue through each of the ways we’ve outlined above. We’ll highlight how your customer success organization can be the hero of your business. In addition, you’ll take away next steps to incorporate immediately that will help you reach your 2023 goals.