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Your Survival Guide: State of Revenue 2025
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April 2, 2025
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Overview
Challenges
Traditional growth levers are losing effectiveness, forcing revenue leaders to rely on customer expansion and retention. Misaligned investments and inefficient data models are major barriers to profitability.
Summary
Discover why revenue growth is harder than ever—and how technology services hold the key to overcoming historic challenges. Dive into TSIA’s State of Revenue to master renewal rates, expansion strategies, and cost control.
Key takeaways
Providing Value
The ability to connect technology solutions to sustained business value is essential to successfully navigate upcoming changes.
Data and model-driven growth
Data, analytics, and AI models are the new growth levers you need to adapt and stay ahead.
Rationalizing investments
To drive customer revenue and long-term sustainability, prioritizing and investing in the right capabilities will have the biggest impact.
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I find the research TSIA provides is always one step ahead. It certainly helps to see how the industry is changing, and more importantly, what can be done to stay ahead of the game.
Ted Saoumi, AVEVA Software, LLC
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