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Webinar

The State of Customer Growth and Renewal 2025

Sponsored by
and

Discover how your organization can optimize its renewal capabilities to drive growth and renewals in 2025.

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May 6, 2025

Pacific Time

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May 6, 2025
|
Pacific Time

Overview

Summary

This webinar discusses the evolving challenges in assessing renewal rates and emphasizes the need for advanced strategies to optimize renewal and growth, highlighting that traditional metrics are inadequate for accurately reflecting business health.

Challenges

Key challenges include the declining reliability of reported renewal rates as a measure of business health and the need for more mature, strategic capabilities to manage renewals and long-term growth. Organizations must rethink how they evaluate and optimize renewal performance to stay competitive.

Key takeaways

Reported Renewal Rates are falling apart—learn how to adapt and deploy better business practices.

Determining business health

Learn why top-line renewal rates are no longer effective in measuring financial health.

Factors to consider

Mature your capabilities to manage long-term renewal opportunities effectively.

Optimizing growth

Explore a better approach to understanding your renewal rate performance.

Webinar speakers

Jack Johnson

Former VP, Customer Growth and Renewal Research, TSIA

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Vector (1)

TSIA has been our go-to for industry best practices and guidance on our how to mature our own renewal practices.

Vector (2)
Anna Thorsdottir, Ciena

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