Establish your company among the best in the industry

With a history proudly spanning decades, the STAR Awards remains one of the highest honors in the technology and services space, recognizing commitment to outstanding innovation, leadership, and excellence.

Win a STAR Award for your industry

Winning a STAR Award is more than recognition, it’s an opportunity to elevate your brand, inspire your team, and showcase measurable impact in your field. Whether you're driving digital transformation or redefining customer success, this is your platform to lead by example.

Gain industry-wide recognition through social media, and TSIA conferences

Inspire others through STAR Case Studies

Celebrate success and keep your team motivated

Highlight your thought leadership with STAR Awards badges

Be featured in blogs, webinars, and podcasts

Strengthen brand reputation on LinkedIn and other professional channels

Important dates for TSIA’s STAR Awards program

April 2025

April 1, 2025 registration opens

Connect with your Member Success Manager to receive category instructions.

June 2025

Registration closes on June 6, 2025

Application submissions are due by June 24, 2025.

July 2025

Applications are reviewed by judges

TSIA Research Executives and industry experts carefully review submissions.

October 2025

Recognition of winners and finalists

Award recipients receive a trophy, press package, and photo opportunity at TSIA World ENVISION 2025 in Las Vegas.

2024 STAR Awards categories

TSIA members may enter for a chance to win in any of the categories below that correspond with the research practices included in their current membership.

Innovation in Customer Portals that Improve the Digital Customer Experience

Research area(s): All research areas

This award recognizes a company that has embraced innovations that improve the digital customer experience. This award should highlight innovation in functionality, user experience, self-service for technical support, and business benefits of a customer portal, ideally embracing pacesetter practices such as mobility, video, AI, chat bots, personalization, and automation.

Excellence in Organization Convergence

Research area(s): All research areas

This award recognizes that a company has mastered the demolition of organizational silos and conquered the extreme organizational convergence challenges. 

Recognizing a company that has successfully pivoted from siloed pools for people to a centralized pool of talent. Embracing a customer-first culture through effectively delivering solutions based on the right person with the right skills and the right aptitude to meet the customer and company expectations for the designated body of work. It’s no longer professional services, customer success, managed services, support services work. 

Companies have truly embraced the model that the people are employed by the company, not a particular team, department, business unit or service line. This organization has found the balance between customer needs and employee needs. 

The workforce of the future is going to require solid resource management or workforce management capabilities. Finalists demonstrate exceptional leadership and innovation in breaking down the silos while fostering a culture of collaboration focused on a commitment to the “customer first” mindset, resulting in improvements in customer adoption, increased efficiency, and outstanding employee engagement. 

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

Research area(s):  Education Services, Managed Services, Professional Services, Support Services, Field Services

This award recognizes companies that excel in utilizing analytics and artificial intelligence to enhance operational efficiency, elevate service levels, and enrich the customer experience. Projects may involve the integration of AI technologies into existing operational workflows, and service levels, or the development of new AI-driven solutions aimed at optimizing customer experience. Emphasizing the transformative potential of analytics and AI, winning initiatives demonstrate a strategic shift towards prioritizing enhanced customer experiences over short-term return on investment. These companies focus on unlocking actionable insights from vast data sources to streamline processes and empower service teams to deliver exceptional support. The analytics project should have been conducted internally and may or may not have been embedded into products sold to customers.

Best Practices in Company Culture

Research area(s): All research areas

This award recognizes companies that have championed a strong organizational culture, where people feel a sense of purpose and belonging. A vibrant company culture is crucial for attracting top talent, driving innovation, and fostering social responsibility. This award highlights initiatives that go beyond mere rhetoric and instead, actively operationalize a workplace environment where all individuals feel valued and empowered. Case studies highlight tangible results by demonstrating a commitment to creating a workplace where employees can thrive and contribute meaningfully to business objectives. May include Diversity, Equity, and Inclusion (DEI).

Leveraging AI in Revenue Generation Workflows

Research area(s): Customer Growth and Renewal, Chief Revenue Officer, Customer Success, Offering Management

This award recognizes companies that have demonstrably amplified revenue through high-impact AI transformation. Successful case studies exhibit true AI implementation and share a framework to understand, prioritize, and develop capabilities that offer the greatest return on investment from leveraging AI to create effective sales materials, leveraging AI to prioritize sales opportunities, and using analytical models to assess revenue risks.

Leveraging Partners with XaaS Offer

Research area(s): Customer Growth and Renewal, Chief Revenue Officer, Offering Management

This award recognizes companies adept at driving XaaS revenues through partners. Companies address the needs of their channel through innovations such as inclusive risk-sharing, financial incentives, and co-creation of service offers. Despite considerable investments in partner training and incentives, motivating partners to sell XaaS offerings remains challenging due to differing perspectives between vendors and partners, a phenomenon TSIA terms the Partner Parallax. Finalists in this category show novelty in leveraging partners throughout the XaaS offer lifecycle.

Leveraging AI in Education Services

Research area(s): Education Services

This award recognizes companies with exceptional AI integration within education services. From content development, training delivery, and data analytics, AI has a transformative impact on reducing the time and costs associated with training related work activities, as well as driving an improved customer experience. Finalists exemplify a refined approach to AI integration, leveraging technologies such as machine learning, robotic process automation, large language models, and generative AI to propel their education services forward. This category showcases companies that lead the way in the usage of AI in the provision of educational content and services.

Best Practices in Aligning Sales and Customer Success

Research area(s): Customer Success

This award recognizes companies with a novel approach to cultivating trust and cohesion between their sales and customer success teams. By emphasizing shared goals and metrics, optimizing handoff processes, refining lead generation strategies, fostering seamless communication throughout the customer lifecycle, and capitalizing on upselling opportunities, finalists demonstrate a holistic approach to customer satisfaction. Companies showcase tangible results and well-defined protocols in aligning sales and customer success efforts, thereby ensuring sustained customer delight and loyalty.

Innovations in Knowledge Management

Research area(s): Support Services

This award recognizes companies with the best innovation in cross-enterprise knowledge management. Seeing the pivotal role of knowledge sharing, these companies foster a culture of openness among employees, ultimately empowering customers with high-quality self-service solutions. This involves novel approaches to collaboration, driving value creation, and operational efficiency. Finalists in this category leverage advanced technology infrastructure to enable seamless knowledge consumption and implement innovative search paradigms and formats to enhance accessibility and usability. Through a comprehensive approach, these companies exemplify excellence in leveraging knowledge as a strategic asset to drive organizational success and desired customer outcomes.

Innovative KPIs for Managed Services

Research area(s): Managed Services

This award recognizes companies with remarkable creativity in devising and implementing KPIs to effectively monitor, manage, and report on the performance of their managed services offerings. In an environment where managed services providers face the dual challenge of evolving service portfolios and shifting customer demands, finalists in this category stand out for their ability to innovate in measuring service excellence. With quantifiable evidence, these companies excel in continually refining service delivery processes. By pioneering novel approaches to KPI development and application, companies meet evolving client needs and market dynamics, setting a high standard for the industry.

Innovations in Creating Service Offers

Research area(s): Offering Management

This award recognizes companies demonstrating exceptional ingenuity in their service offerings, addressing evolving customer needs. Amidst prevailing industry trends, finalists in this category exhibit exceptional skill in simplifying and refining their offering portfolios to cater to dynamic markets. The standout companies are those that adeptly embrace cross-functional strategies, proactively address emerging customer challenges, and capitalize on nascent market opportunities. Moreover, they showcase pioneering initiatives with a keen focus on value propositions that drive transformative changes in offering management processes. By navigating the inherent complexities of technology product and service portfolios, these companies exemplify excellence in crafting compelling offerings that resonate, setting new standards of innovation in the field.

Leveraging AI in Professional Services

Research area(s): Professional Services

This award recognizes companies that have harnessed the power of AI to enhance internal operations and external-facing interactions within professional services. Demonstrating a dedication to improved efficiency, optimized service delivery, and exceptional value provision, finalists in this category prioritize alignment at every stage. By seamlessly integrating AI technologies into their workflows, these industry leaders not only stay at the forefront of professional services but also ensure faster and more accurate deliverables. Their commitment to harnessing AI's potential underscores a relentless pursuit of excellence and innovation within the industry.

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

Want to know what it takes to be a winner?

The STAR Awards offer TSIA members the opportunity to showcase their company’s achievements with a compelling, data-backed story about the innovations that have significantly benefited both their customers and their organization.

Ready to learn more? Check out our on-demand STAR Awards 2024 presentation to learn everything you need to know about entering and winning!

2025 Award Category Winners and Finalists

2025 Excellence in Revenue Expansion and Renewals

Learn more  

2025 Innovation in AI Use Cases in Industrial Equipment Companies

Learn more  

2025 Innovation in Customer Portals that Improve the Digital Customer Experience

Learn more  

2025 Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

Learn more  

2025 Excellence in Demonstrating and Defending Value

Learn more  

2025 AI-Powered Managed Services

Learn more  

2025 Excellence in Customer Success with Partners

Learn more  

2025 Excellence in Omnichannel Customer Experience Optimization

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2025 Innovation in Field Services Delivery with Partners

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2025 Excellence in Customer Success Technology Deployment

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2025 SaaS Support Revenue Growth Leader

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2025 AI Excellence in Professional Services

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2025 Customer Success Excellence in Managed Services

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2025 AI-Driven Field Service Excellence

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2025 Content Strategy Excellence in Product Adoption & Renewal

Learn more  

2025 Digital Customer Success Innovator of the Year

Learn more  

2025 AI Innovation in Revenue Generation

Learn more  

2025 AI Sales Innovator of the Year

Learn more  

Past STAR Awards

2024 STAR Awards

Learn more

2023 STAR Awards

Learn more

STAR Awards Hall of Fame

Learn more

How to apply:

Your application process

Eligibility requirements:

You must have purchased a STAR Award through your Member Success Manager to submit an application. STAR Awards can be purchased using either:

  • 2 Premium Credits
  • Or $4,000 USD

Step 1: Connect with the STAR Awards Team

Reach out to your TSIA Member Success Manager to initiate your submission. They will provide access to category instructions, eligibility details, and registration options.

Step 2:

Register for the STAR Awards

Complete your registration for the STAR Awards program. Registration is required before submitting your application and must be confirmed through your Member Success Manager. STAR Awards can be purchased using two Premium Credits or a one-time fee.

Step 3:

Prepare and submit your application

Develop your submission based on the award category instructions provided. Your application should clearly demonstrate your organization’s achievements, supported by measurable results, innovation, and impact.

Step 4:

Judging and review

TSIA Research Executives and industry experts carefully review all completed applications. Judges evaluate entries based on innovation, execution, results, and relevance to the selected category.

Step 5:

Finalist and winner recognition

Finalists and winners are honored at a TSIA World conference. Award recipients receive a commemorative trophy, promotional assets, a press package, and high-visibility recognition across TSIA channels.

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We respect your time and inbox. 

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By supplying my contact information, I authorize TSIA to contact me about its products and services. Learn more or opt out.
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STAR Awards 2026 are on the horizon

Contact us for more information about next year’s program

Ready to be recognized for your team’s innovation and impact? Submitting this form is the first step toward entering the STAR Awards program and joining a community of leaders in technology and services excellence.

After completing this form, your Member Success Manager will contact you with next steps, including how to purchase your STAR Award entry. STAR Awards can be purchased using two Premium Credits or $4,000.

Trusted by top companies everywhere

“When TSIA Star Awards, which are amongst the highest honors in the technology and services industry, recognize these innovations, it not only demonstrates our commitment to exceeding customer expectations but is also a testament to our accomplishments as among the best in the business.”
Pattabhi Raman
VP of Digital Experience, Informatica

Frequently Asked Questions

What are the benefits of being a STAR Award finalist and winner?

As a STAR Award finalist and/or winner, you will be able to: 

  • Receive industry-wide recognition via press release, social media coverage, and conference announcements. 
  • Inspire the TSIA community with your exemplary achievements published on TSIA’s STAR Awards winners & finalists page as STAR Case Studies. 
  • Memorialize your STAR Awards success and keep your team motivated for sustained excellence and innovation. 
  • Show off your industry thought leadership with STAR Awards Winner or Finalist badges on all of your company publications. 
  • Get the professional recognition you deserve with STAR Awards LinkedIn listing and the social media cover images.
  • Get featured in blogs, webinars, podcasts, and more!
Is the application fee refundable in the event we should change our mind regarding submitting a TSIA STAR Award application?

The application fee is typically non-refundable once your intent to apply has been officially registered and the STAR Awards application instructions have been sent to you. 

Should we include our company logo and web address on the application?

Yes, please include your company logo and web address as prompted in the instructions. When you submit your application, please also include within the email your company’s official logo in vector format, so that in the event of becoming a finalist or beyond, your company will be properly displayed on our STAR Awards Winners & Finalist section.

Is the length of my application important?

We require that your whole application does not exceed two (2) pages with font size of 10pt or larger. More details about the application can be found in the application instructions and in the on-demand webinar. 

Can we submit supporting documents?

Supporting documents are not required, but there will be the opportunity to include links where helpful to support your application. Please keep in mind that your completed application, including any supporting links and content, should not exceed two (2) pages.

How should the entry be submitted?

Please submit each application separately using the STAR Awards Application form, available here and in your application packet.

What are some examples of winning applications?

We publish the winners’ and finalists’ applications as STAR Case Studies on our website. You can access those examples on the STAR Awards Winners & Finalists section. 

How may I increase my company's chance of winning?

The application instructions will provide specific guidance on the information needed. Additionally, we have an on-demand webinar that shares more details. We encourage you to include descriptions about the innovation that led to significant improvement and/or differentiated performance in specific business outcomes. Focusing on the key and unique features of your innovation, as well as insights learned during development and rollout will also help distinguish winning applications. Finally, you can check out past winners and finalists. 

How does a company enter the TSIA STAR Awards “Hall of Fame”?

A company can enter the TSIA STAR Awards Hall of Fame by winning five individual STAR Awards in different years. The awards do not have to be received in successive years and do not have to be from the same category. A company can become a two-time STAR Awards Hall of Fame winner by winning a 10th STAR Award, a three-time STAR Awards Hall of Fame winner by winning a 15th STAR Award, and so on.

Who judges the STAR Awards?

The judges for the STAR Awards are a panel of your peers. TSIA Advisory Board members from each research area serve as STAR Awards judges. 

What happens after the submission deadline has passed?

Once the application submission deadline has passed and all applications are received, the TSIA Research Executives and TSIA Advisory Board Judges will review the applications in detail. 

How many applicants/companies are there per category?

Typically, we have 5 to 10 applications per category. In categories with a larger number of applicants, judges may elect to award separate winners for enterprise and SMB/Mid-Market entrants. Finalists for each level may also be named. This will be determined on a case-by-case basis and is entirely determined by each judging pool per category. 

May my company submit more than one application?

You may apply for multiple categories. There is a flat fee of 2 premium credits or $3,300 for each category entry. Your chances to win a STAR Award increase with each additional entry, so we recommend participating in any or all categories where you have accomplishments and a good story to tell. 

Is there any advantage to emailing my intent early?

Yes, you will have more time to work on completing your application submission! Upon emailing us your intent to apply and completing your registration, you will receive the application instructions. The sooner you receive the application instructions, the more time you will have to deliberate on and complete your submission(s).

How do I apply for a STAR Award?

1. Review the award categories and descriptions to decide on the category or categories that your team would like to participate in. 

2. Fill out the STAR Awards interest form to request next steps on the application process and the considered categories. 

3. Your designated Member Success Manager will contact you directly to confirm your participating categories, payment, and official registration.

4. Receive the STAR Awards application instructions.

5. Submit your completed STAR Awards application(s) to STARawards@tsia.com. Be sure to review the instructions in the application packet for each category you apply for. Submissions should be two pages or less.

In which category should my company apply?

Please read the category description and select the one(s) that best match(es) your situation. 

How often are the STAR Awards presented?

STAR Awards are presented one time per year and celebrated all year round. Registration opens in April and the finalists and winners are announced by September. Please refer to the STAR Awards main page for the updated dates for this year. 

Can a company win in more than one category in the same year?

Yes, a single company can win in more than one category in the same year.

Is there a cost for participating in STAR Awards?

Entries are $3,300 each. Members may pay by credit card, or TSIA will collect via our accounting processes (billing via invoice). Premium and Premium Plus Members may apply 2 premium credits to enter. 

Can any company apply for a STAR Award?

To be eligible to apply for an award category in a particular TSIA research area, your company must be an active TSIA corporate member in that research area community.