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Research Report

The State of Customer Growth and Renewal: 2023

Revenue growth continues to be fueled by services and products sold as services. 

2023 will see considerable emphasis on the adopt, expand, and renew (AER) selling capabilities to drive revenue growth from the established customer base, as sales organizations are not going to sustain traditional growth purely by acquiring new customers. To fuel and sustain growth, companies will develop new capabilities for growing and retaining their existing customers at scale.

In this paper, we will discuss four emerging trends in which technology companies are engaged as they optimize for the business challenges inherent in growing revenue profitably when economic conditions present recessionary overtones.

1.    The LAER Customer Growth Team

2.    Specialization and the Simplicity Shift

3.    Scaling Growth Capabilities with Auto-Renewals and Renewal Automation

4.    Outcome Selling

Download a copy today to share with your team!

Authored By:

Jack Johnson

Vice President, Customer Growth and Renewal Research, TSIA

TSIA

Publish Date: January 9, 2023

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