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Research Report

Account Intelligence for Customer Growth

This report is for Customer Growth and Renewal members only

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This study is designed to help companies understand what customer information they have in their possession and how it can be used in a variety of ways to improve outcomes, both for their own companies and for their customers. It offers valuable insights into where to focus your time and resources around analytics, customer data, and account intelligence.

Account intelligence is defined as actionable insights based on analysis of customer information. Significant and important data is generated through your customers’ purchases and usage of your technology, as well as through their interactions with your sales, services, and customer success teams. Account intelligence is created when this data is organized and aggregated in such a way that it can be utilized to grow customers, improve outcomes, and guide key decisions.

Authored By:

Steve Frost

Vice President, Expand Selling Research, TSIA

Publish Date: December 1, 2022

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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