In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.



TSIA Announces 2020 STAR Award Winners and Finalists

Leading Technology Organizations Honored for Innovation and Excellence

SAN DIEGO, August 27, 2020 - The Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations, is publicly acknowledging this year’s STAR Awards winners and finalists for their commitment to outstanding innovation, leadership, and excellence.

The winners were chosen by category and span the TSIA research practices of customer success, education services, expand selling, field services, managed services, professional services, service revenue generation, subscription sales, support services, XaaS product management, and XaaS channel optimization. For 30 years, TSIA’s STAR Awards have been one of the highest honors in the technology and services industry.

The 2020 STAR Awards winners and finalists, by category, are:

Innovation in Customer Success
Winner: Informatica
Finalist: Aruba/HPE

Innovation in Education Services
Winner: Google Cloud LLC
Finalists: Tricentis, Salesforce 

Innovation in Support Services Automation
Winner: Sprinklr 
Finalist: Informatica

Innovation in Enabling Customer Outcomes-Professional Services
Winner: Dell Technologies
Finalist: Cisco Systems 

Best Practices in Field Service
Winner: Dell Technologies
Finalist: Pitney Bowes

Innovation in Managed Services Strategic Adaptation
Winner: Hewlett Packard Enterprise
Finalist: Virtustream

Innovation in Leveraging Analytics for Service Excellence
Winner: Dell Technologies
Finalist: Cisco Systems 

Innovation in Customer Portals
Winner: ServiceNow
Finalist: Medallia

Innovation in Support Employee Experience & Loyalty
Winners: Coveo (SMB level), Salesforce (Enterprise level)

Innovation in Expand Selling
Winner: HP Inc
Finalist: Cisco Systems

Innovation in Migrating to Selling Subscription Offers
Winner: Avaya

Innovation in Digital Customer Engagement
Winner: Pivotal Software
Finalists: Informatica, SAP SE

Best Practices in Service Offer Development
Winner: Cytiva
Finalists: Google Cloud LLC, NTT Ltd.

Innovation in Renewing Recurring Revenue
Winner: Google Cloud LLC
Finalist: Cisco Systems 

Innovation in Product Management
Winners: Dell Technologies, IBM

“Each year, we are honored to recognize the STAR Awards winners for their impressive achievements,” said executive director and executive vice president of TSIA, Thomas Lah. “This year especially has challenged our winners, and yet their unparalleled focus on the customer experience, operational merit, and dedication to excellence in the face of the COVID-19 crisis, has set these exceptional companies apart from their peers.”

To celebrate the 30th year of the STAR Awards, TSIA refreshed the program and published all winners’ and finalists’ award submissions, all of which highlight the participants’ award-worthy best practices and noteworthy achievements despite the complex economic landscape this year. A full list of all winners and finalists as well as their published applications can be found at the 2020 STAR Awards recognition page.

Companies seeking a STAR Award undergo a rigorous evaluation process, with the winners selected by TSIA’s research practice advisory board members. Since its inception in 1990, STAR Awards have become one of the highest honors in the technology and services industry, acknowledging the contribution of companies of all sizes to the continual improvement of technology and services delivery industry-wide. More information on the awards can be found at

Media Contact

Adam Beeson, Director of PR & Communications

About TSIA

The Technology & Services Industry Association (TSIA) is the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Services, Sales, Product, and Channel organizations at technology companies large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities. TSIA’s membership community consists of over 40,000 executives from 96 countries and represents 80% of the Fortune 100 technology companies.