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Service Revenue Generation
[Infographic] 3 Ways to Grow Your IT Support Revenue
Julia Stegman
When it comes to choosing the best method for growing your maintenance and IT support revenue, there are several viable options available to you. In this infographic, we’ve used the data from the 2015 TSIA Service Revenue Generation Benchmark Study to offer up three levers you can pull to increase your revenue. We’ve also outlined the effects on your business and examples of the types of results you can expect from each method.
- Lever 1 - Pricing Action: Small, annual price increases on a large revenue base translates to big dollars
- Lever 2 - Renewal & Upsell: Upsell rates must be higher than downsell and attrition rates, or your revenue will decline
- Lever 3 - Value-Added Services: Change the trajectory to growth by cross-selling value-added services with compelling value propositions
For a more detailed look at these levers and more insight on growing your services revenue, contact TSIA, where we can give you the data around the latest trends impacting IT support revenues.
Post Date: August 20, 2015
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About Author Julia Stegman
Julia Stegman, is the former vice president of research, Service Revenue Generation, for TSIA and was with the company for 7 years. She has over 25 years of experience in the high-technology industry, and was responsible for driving the TSIA research agenda related to the growth of maintenance, SaaS, and managed service revenues as well as the expansion of product revenues with existing customers.
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