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Research Report

Virtual, Merged, and Augmented Reality

Over the last year, technology companies have been forced to transform the way they engage with customers.

With in-person interaction off the table, B2B companies accelerated investment in technologies that could replicate an in-person experience and, in some ways, improve the effectiveness of these engagements.

One virtual engagement technology that showed success with early adopters pre-pandemic was virtual reality, which pacesetters were leveraging to boost field service effectiveness and customer training. When face-to-face meetings were suddenly no longer an option, not only did more companies invest in virtual and augmented reality, but use cases for introducing these capabilities began expanding across the enterprise.

Download your copy of this report to get:

  • An overview of virtual reality (VR), merged reality (MR), and augmented reality (AR).
  • Examples of how the technology can be used by various customer-facing departments.

Companies that have already introduced VR should identify other customer-facing use cases for the technology. Those who have yet to invest should understand common obstacles, how to overcome them, and focus on “out of box” solutions instead of a “build your own” approach.


Authored By:

John Ragsdale

Distinguished Vice President, Technology Ecosystems, TSIA

Karolin DiCristina

Member Success Director, TSIA

Publish Date: August 5, 2021

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