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With in-person interaction off the table, B2B companies accelerated investment in technologies that could replicate an in-person experience and, in some ways, improve the effectiveness of these engagements.
One virtual engagement technology that showed success with early adopters pre-pandemic was virtual reality, which pacesetters were leveraging to boost field service effectiveness and customer training. When face-to-face meetings were suddenly no longer an option, not only did more companies invest in virtual and augmented reality, but use cases for introducing these capabilities began expanding across the enterprise.
Companies that have already introduced VR should identify other customer-facing use cases for the technology. Those who have yet to invest should understand common obstacles, how to overcome them, and focus on “out of box” solutions instead of a “build your own” approach.
Distinguished Vice President, Technology Ecosystems, TSIA
Member Success Director, TSIA
Publish Date: August 5, 2021
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Peg Rodarmel, SVP, Subscription Services, Infor
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