This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Research Report

TSIA 2021 Channel Preference Study

This report is for Support Services members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

It is no surprise that a year of “shelter in place” and a rise in virtual customer engagement has had significant impact on which channels customers use for support. In TSIA’s 2021 Channel Preference Study, the increase in adoption of digital chat channels, documented in last year’s report, accelerated even more rapidly. Especially in the US, the percent of customers who say they prefer or occasionally use SMS text chat, WhatsApp, Facebook Messenger, video chat, and other digital channels, saw sharp increases.

This report highlights key year-over-year changes in the US and other geographies and suggest new channels to prioritize for introduction in 2021 and 2022. Companies that have not yet created a roadmap for introducing these more flexible and low-effort channels should investigate how these capabilities could be added to their existing technology stack before competitors announce new channel options as a way of attracting enterprise technology buyers who tend to be trending younger and have different preferences for support experiences than previous generations.

Authored By:

John Ragsdale

Distinguished Vice President, Technology Research, TSIA

Publish Date: May 4, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 40,000 technology and services leaders rely on TSIA insights every day.