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Why TSIA > Outcomes > Member Success Story with CDW

Subscription Sales Advisory

Member Success Story with CDW

In this video, CJ Steiner, Director, Integrated Services Sales at CDW, discusses a challenge his organization was facing around selling subscription services and shares how TSIA helped him and his team overcome that challenge and increase speed to market.

As the Director, Integrated Services Sales, CJ runs CDW’s services organization, which is made up of Support Services, Managed Services, Field Services, and Professional Services.

Without TSIA, I wouldn't be able to monetize subscription services the way we are today.

CDW Corporation is a multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. Their products and services range from hardware and software to integrated IT solutions such as security, cloud, hybrid infrastructure and digital experience.


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