Conference Presentation

Using Analytics from Support Operations to Equip Sales and Marketing to Drive Customer Growth

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Support Operations (call centers) have data which can be transformed into intelligence to equip Sales and Marketing to drive customer growth. This session is a real-world case study how one company accomplished this. We'll share the results achieved and lessons learned along the way.

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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