If you’re in the technology industry, you already know how much pressure renewal revenues are under. Customers are tightening budgets and reallocating spend to innovations like AI. That makes it more challenging than ever to protect your recurring revenue, and even harder to grow it. That’s where TSIA’s Renewal and Expansion Playbook Research Journey comes in.

This Research Journey is designed to help you respond to today’s renewal challenges with actionable insights, proven frameworks, and updated best practices. By joining us, you’ll not only gain access to timely, relevant findings—you’ll also help shape them.

The goal is to answer a critical question: How can technology companies like yours improve renewal performance and protect long-term revenue growth in a high-pressure market?

To get there, we’re taking a structured, data-driven approach. Throughout this Research Journey, we’ll walk you through each step of our methodology so you can track progress, contribute to the conversation, and apply findings directly to your renewal strategy.

So jump in as we:

• Define the Problem: We’ll clearly outline the business challenge so you know what’s at stake.
• Launch Discovery: Through polls and case studies, we’ll dig into the root causes and patterns impacting renewals today.
• Develop the Theory: Using real-world data, our analysts will create and refine frameworks you can apply in your organization.
• Guide the Industry: Our final report will connect insights to financial performance, enabling you to take strategic action that drives results.

By joining this journey, you’ll receive regular updates, contribute your voice to our research, and gain access to insights you can’t find anywhere else. Together, we’ll uncover what it takes to improve renewal rates and fuel sustainable growth in the tech industry.

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Define the Problem: Why It’s So Hard To Renew and Expand Revenue Right Now

If you’re finding it more challenging to retain and grow revenue from existing customers, you’re not alone. Technology companies across the industry are experiencing lower renewal and expansion rates, and this trend is not a temporary phenomenon.

Customers are scrutinizing every line of their tech budgets, often cutting back on tools they’re not entirely using to invest in emerging technologies like AI. That means your core revenue stream—renewals—is under more pressure than ever.

Who’s Feeling the Impact?

This isn’t just a challenge for one department; it's a challenge for the entire organization. If your role involves driving or protecting recurring revenue, this issue is already on your radar. That includes:

• Customer Success Managers (CSMs).
• Renewal Specialists.
• Sales and Account Teams.
• Chief Revenue Officers (CROs).

If renewal performance is slipping, it affects your metrics, your goals, and ultimately your company’s bottom line.

What’s Causing the Drop in Renewals?

The root of the issue lies in a tough, post-pandemic market where spending habits have shifted. CEOs and CFOs are reevaluating their tech stacks, canceling contracts for tools they don’t believe are delivering value.

Legacy platforms are particularly at risk because customers are redirecting budgets toward next-gen solutions, especially those powered by AI. This trend is leaving many tech providers scrambling to defend their renewal revenue streams.

Why This Problem Can’t Be Ignored

Renewal revenue is often the largest and most stable source of income for tech companies. When that stream starts to dry up, the ripple effects are significant.

Here’s what’s at risk if you don’t solve the problem:

• Lower renewal rates.
• Decreasing overall revenue.
• Less financial predictability and growth stability.

TSIA’s Renewal and Expansion Playbook is here to help. This Research Journey will give you the updated insights and best practices you need to respond to customer behavior changes, protect your existing revenue, and set the stage for new growth.

Related: Renewal and Expansion Playbook: Safeguarding Revenue Growth

How This Research Journey Works

To give you the most relevant and actionable guidance on improving renewal rates, we’ve designed this Research Journey to be collaborative, comprehensive, and easy to follow. You're not just here to absorb insights—you’re here to help shape them.

By joining us, you’ll gain a front-row seat to how technology companies like yours are tackling the renewal challenge, and help influence the frameworks and recommendations we develop.

Here’s how we’re approaching the research and how you’ll be involved:

• Quick Polls: We’ll kick things off with two brief polls to collect your insights. These questions are designed to gauge the pulse of what’s happening in the field and identify early trends in renewal and expansion challenges.
• Real-world case studies: We’ll spotlight how companies are experimenting with and refining their renewal strategies. By documenting these tactics, we’ll provide concrete examples you can learn from and adapt.
• Ongoing collaboration and updates: You’ll receive updates as new findings emerge. We’ll continually refresh our content to reflect the most up-to-date best practices, so you always have the latest insights at your fingertips.

This journey is built to evolve with your input. Your participation helps ensure that the content remains relevant, practical, and grounded in what’s truly effective in the field.

Related: Introducing the TSIA Research Journey: Renewal and Expansion Playbook

What You’ll Gain by Joining This Research Journey

When you participate in TSIA’s Renewal and Expansion Playbook Research Journey, you’re not just observing industry trends—you’re helping define them. You’ll gain exclusive insights that can directly improve your renewal strategy and revenue performance.

Here’s what you can expect:

• Clarity on what works (and doesn’t): You’ll uncover the most critical themes shaping renewal and expansion efforts today, with a clear view into what’s driving results across the industry.
• Actionable guidance: We’ll share proven practices that move the needle on renewal rates. You’ll be equipped to spot gaps in your current strategy and apply proactive solutions that work.
• A more strategic approach: The goal isn’t just insights—it’s impact. You’ll learn how to identify and implement the tactics that matter most, helping your organization adapt and grow even in challenging market conditions.

By joining us, you’re doing more than contributing to research. You’re taking a leading role in building the future of renewal and expansion strategies for tech companies. Let’s work together to define the best practices that will power revenue growth—now, and in the future.

Related: Protecting Renewal Revenues