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On Demand Webinar

Chatbot B2B Case Study: Reduce Call Volume, Improve Customer Experience

Chatbots for B2B are a very hot topic, but so far there are few live examples to share. In this pacesetter case study, see a successful B2B chatbot in action. Like many organizations, TSIA member Citrix, a leader in employee productivity tools, was challenged with increasing call deflection while simultaneously improving customer experience. With their customers ranging from small privately owned businesses to large enterprise organizations, they needed a solution that would meet the specific needs of each buyer. While this appeared to be an impossible feat, Citrix was able to accomplish this goal by implementing Bold360, LogMeIn’s AI chatbot and live-agent software.

In this on-demand 45-minute webinar, TSIA’s John Ragsdale will interview Patrick Quinlan, senior manager of Self-Service & Analytics at Citrix, as he shares his journey to improving their customer experience.

Nicole Lawler, senior product marketing manager at LogMeIn, will join John and Patrick during the webinar to provide insights on how organizations like yours can advance their customer experience.

In this webinar you will learn:

  • How Citrix improved their overall customer experience.
  • The results and benefits Citrix received from call deflection.
  • Tips and tricks on how to get started with chatbots and have a successful implementation.


Presented By:

John Ragsdale

Distinguished VP, Technology Research, TSIA

Nicole Lawler

Senior Product Marketing Manager, LogMeIn

Patrick Quinlan

Senior Manager of Self-Service & Analytics, Citrix

Publish Date: November 21, 2019