AI vs. Renewal vs. Churn: Who Wins in 2026?
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Overview
Challenges
Summary
Key takeaways
Churn Management Focus:
The significant decline in net revenue retention emphasizes the need to prioritize churn reduction strategies and retain existing customers.
AI-Driven Revenue Models:
Companies are increasingly leveraging AI to enhance forecast accuracy, identify churn risks, and inform their revenue strategies effectively.
Data Quality Challenges:
The podcast discusses the critical importance of data quality and availability in successfully implementing AI initiatives within organizations.
Predictive Interventions:
Utilizing predictive models helps businesses understand both customer churn probabilities and optimal timings for proactive engagement.
Expansion Prioritization:
With increasing focus on upselling, organizations are encouraged to use data analytics for targeted strategies that drive customer expansion and growth.
Podcast speakers

Thomas Lah
Executive Director and EVP, TSIA

Brent Grimes
Founder and CEO, Reef.ai
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