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Research Report

TSIA Versus

You have never heard of a company like TSIA.

The Technology & Services Industry Association (TSIA) is a for-profit industry association doing some of the most important and valuable research in global technology markets. We help B2B companies in IT, industrial equipment, healthcare, and other tech-intensive industries to increase their revenue and optimize their profits by immediately employing fact-based business frameworks and best practices.

This paper is designed to help clarify the TSIA value proposition by covering the following topics:

  • How do companies leverage the unique platform of TSIA to optimize business performance?
  • What aspects of business performance improvement does TSIA not address?
  • How is the TSIA model different from traditional management consulting?
  • How is the TSIA model different from analyst firms such as Gartner and Forrester?


Authored By:

Thomas Lah

Executive Director and Executive Vice President, TSIA

Publish Date: April 20, 2022

Compared to analyst firms, I think TSIA has significantly more operational experience and associated best practices based on the benchmarking and deep engagement they have with so many technology companies.

Kurt Kuelz, SVP, WW Global Services & Success, Siemens Digital Industries Software

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