In order to provide complete functionality, this web site needs your explicit consent to store browser cookies. If you don't allow cookies, you may not be able to use certain features of the web site including but not limited to: log in, buy products, see personalized content, switch between site cultures. It is recommended that you allow all cookies.

This content is currently only available to TSIA members.

If you believe you are seeing this message in error,
please let us know.

Research Report

TSIA Enterprise Community Progression Model

Adoption of customer communities by enterprise technology firms is at an all-time high, yet there continues to be very high planned spending for community technology.

Over the 15 years TSIA has been speaking with member companies about selecting, implementing, and growing customer communities, it has become clear that while online communities were often originally launched as tactical support discussion forums, they have evolved over time to become a strategic corporate asset, with involvement and shared ownership across marketing, sales, service, and product.

As more TSIA members are asking how to expand their community presence, TSIA introduced an Enterprise Community Progression Model, which shows a natural progression across four phases, from a support forum to becoming an industry thought leader hub.

Download your copy of the report so you can self-assess where you currently fit in this progression model to understand how your target audience, content focus, and participant use cases must evolve to increase the strategic value of your community.


Authored By:

John Ragsdale

Distinguished Vice President, Technology Research, TSIA

Publish Date: March 29, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 40,000 technology and services leaders rely on TSIA insights every day.