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STAR Awards

TSIA Announces 2022 STAR Awards Winners and Finalists

Leading Technology Organizations Honored for Innovation and Excellence

SAN DIEGO, September 16, 2022 — The Technology & Services Industry Association® (TSIA), the leading association for today's technology and services organizations, has announced the winners and finalists of the 2022 STAR Awards. 

The winners were chosen in categories that span the TSIA research practices of customer growth and renewal, customer success, education services, field services, managed services, professional services, service offer management, subscription sales, support services, XaaS channel optimization, and XaaS product management. For more than 30 years, the STAR Awards have become one of the highest honors in the technology and services industry, allowing companies to be publicly acknowledged by their peers as being among the best in the business.

The 2022 STAR Awards winners and finalists, by category, are:

Best Practice in Education Services for SMB Companies
Winner: Cohesity
Finalist: Sprinklr Inc. 

Best Practices in Field Service
Winner: Dell Technologies
Finalists: Xerox Corporation, Oxford Instruments 

Best Practice in Service Offer Development
Winner: Dell Technologies 
Finalist: HP Inc., Cisco Systems, Philips Healthcare 

Innovation in Customer Portals that Improve the Digital Customer Experience
Winner: Salesforce
Finalists: Lenovo (United States) Inc., Forcepoint LLC, Dell Technologies 

Innovation in Customer Success
Winner: Informatica 
Finalist: Microsoft, Salesforce

Innovation in Education Services
Winner: Red Hat Inc.
Finalists: Google Cloud LLC, Dell Technologies, Ericsson, Red Hat Inc.

Innovation in Enabling Customer Outcomes-Professional Services
Winner: HP Inc.
Finalist: BMC Software Inc., Dell Technologies, HP Inc.

Innovation in Leveraging Analytics for Service Excellence
Winner: Dell Technologies 
Finalists: Cisco Systems, International Business Machine(IBM), Informatica 

Innovation in Managed Services Strategic Adaptation
Winner: Dell Technologies 
Finalists: HP Enterprise, Logicalis 

Innovation in Partner Channel Ecosystems for XaaS
Winner: Atlassian
Finalists: Palo Alto Networks Inc., AVEVA Software LLC 

Innovation in Support Employee Engagement Experience and Loyalty
Winner: Cisco Systems 
Finalists: Dell Technologies, International Business Machine (IBM) 

Innovation in Support Services Automation
Winner: Informatica
Finalists: Salesforce, Symphony RetailAI 

Innovation in Customer Growth and Renewal
Winner: Informatica 
Finalist: Cisco Systems

“This year's winners demonstrated the importance of an innovation mindset within the context of industry-wide digital transformation efforts. Winners displayed novel approaches to improving customer experience, operational performance, and value realization, with demonstrated outcomes that distinguished these companies from peers.” - Thomas Lah, Executive Director and Executive VP, TSIA

Companies seeking the STAR Award undergo a rigorous evaluation process, with the winners selected by TSIA’s research practice advisory board members. Since its inception in 1990, the STAR Awards have become one of the highest honors in the technology and services industry, acknowledging the contribution of companies of all sizes to the continual improvement of technology services delivery, product management, subscription sales, and channel partner optimization, industry-wide. More information on the awards can be found at

Media Contact

Adam Beeson, Director of PR & Communications

About TSIA

The Technology & Services Industry Association (TSIA) is the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. Services, Sales, Product, and Channel organizations at technology companies large and small look to TSIA for world-class business frameworks, best practices based on real-world results, detailed performance benchmarking, and exceptional peer networking opportunities. TSIA’s membership community consists of over 40,000 executives from 96 countries and represents 80% of the Fortune 100 technology companies.