Conference Presentation

Using Social Media to Grow the Certification Business

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Social media is an innovative way to market certification programs. It requires a multi-pronged approach, as well as knowing the attributes of your target audience. If used correctly, it can generate interest, build customer interaction, and reach potential new customers. Using a mid-sized IT certification program as an example, this presentation will cover how some of the various social media outlets can be optimally used, as well as outlining what metrics can be applied to social media activities. Keys to building a loyal following, customer engagement and lessons learned will also be presented. Attendees will leave this session with a better understanding of social media and howto weave it into their marketing strategies.

Presented By:

Joe Cannata

Senior Manager, Certification, Brocade

Publish Date: May 6, 2013

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