PSOs have traditionally spent a lot of time and money ensuring their service delivery personnel developed, maintained, and grew their “technical skills”. Data from prior TSIA Interact sessions suggests little investment has been allocated, historically, to helping resources develop the consultative skills that customers have come to expect from technology providers today. PSOs are counting on delivery personnel to come to their organization already possessing good consultative skills or are hoping they learn them on the job, or they fail. We know this is not a sustainable practice and will adversely affect the delivery of services, time to customer value, and achievement of customer outcomes.