Conference Presentation

Transform Your Company to Humanize the New Customer Journey

This report is for members only

Ask about TSIA membership to access.

Already a TSIA Member? Sign In.

Customers have been spoiled. Thanks to companies such as Amazon and Apple, they now expect every organization to deliver products and services swiftly, with a seamless digital user experience. Many traditional organizations can’t meet the expectation of the new social contract, where the customer expectation is "you should always be there for me when I need you and you should understand the context of my problem–don't contact me when I don't want to be reached." How will your organization adapt to this demand for intuitive interfaces, around-the-clock availability, real-time fulfillment, personalized treatment, global consistency, and zero errors—the world to which customers have become increasingly accustomed? We will define what this new customer looks like and expects across every step along their digital journey–from awareness, consideration, purchase, and service, to advocacy.

Presented By:

Alon Waks

VP, Product Marketing, LivePerson

Dean Shaw

Chat Program Manager, SAS Institute, Inc.

Publish Date: October 21, 2014

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

Experience Our Community

Our thriving community of 35,000 technology and services leaders rely on TSIA insights every day.