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While mining vast amounts of usage data may be a relatively new capability for most B2B companies, it is a common practice in B2C. Leading social and eCommerce companies have learned that it is not about having the most features, it is about having the most used features. Andreas Weigend, former Chief Scientist at Amazon.com and current director of the Social Data Lab has seen many B2C companies evolve their thinking and their effectiveness at translating big data into actionable insights. In his keynote, Dr. Weigend will share his views on what objectives companies should have when it comes to big usage and user data mining. He will talk about how to approach data mining practically, why both suppliers and customers must learn that they will need to 'give to get' and why it is so important to guide your search by asking the right questions. As technology consumption and outcomes become critical new KPIs for leading B2B suppliers, service organizations must become experts in mining and refining big data. These new capabilities will not only improve current customer success rates, they will also lead you to improve your company's products and services.
Director, Social Data Lab, Stanford
Publish Date: October 22, 2013
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Peg Rodarmel, SVP, Subscription Services, Infor
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