The Journey from “Free to Fee” to “Tech as-a-Service”

TSIA has been tracking the industry for nearly a decade. We have seen the disruption of traditional OEM business models due to two mega-trends: Feature functionality is being commoditized – think of speeds and feeds The acceleration of new consumption-based business models – think less CapEx and more OpEx purchases from your customerSuccessfully navigating this disruption has a high degree of difficulty. It requires executives to simultaneously operate in multiple business models. During this session, we will provide insights on how organizations can: Move service offers from “free to fee” and from “transactional to contractual” Improve product and service performance while expanding their efforts to help customers improve their processes and outcomes Create IoT enabled service offers while providing traditional product attached services Provide technology as-a-service by guaranteeing customer outcomes