Creating a Social Media account and engaging consumers is just the beginning. As consumer expectations continue to rise, you need to be ahead of the curve. Your customers expect a response, not in hours, but in minutes. Your leadership expects tangible results and proper reporting. How will you adapt to this ever-changing social media world? In this session, we will dive in to Response Time Optimization, Sentiment Analysis, Key Performance Metrics, Staffing, Tooling, and Process Implementation.