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From the buyers’ point of view, utilizing managed services is a decision about choosing a business model that best achieves business objectives. The provider must have a sales process that recognizes this; thus, the lessons in the book B4B are instructive where the authors emphasize the importance of selling business outcomes.
Business outcomes are the very source of value creation for the customer. They are the reason customers make investments in technology and services. So the customer won’t have difficulty focusing on it. But what are the business outcomes for managed services and how do you enable the sales professionals to make them the focal point of the sales process?
Utilizing the popular workout session format, participants define the discussion priorities and contribute to the problem solving. The session goal will be to identify top challenges of business outcomes-based selling, and then outline successful approaches to overcoming them. Participants should share their company’s practices and what has worked and what hasn’t. Both experienced and emerging MS providers will benefit.
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology Services Industry Association (TSIA) is dedicated to helping services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.