Support Services Keynote: Accelerate Product Adoption: An Innovative Data Centric Approach for Support Organizations to Drive Customer Outcomes

Changing customer expectations in the technology industry along with the shift towards subscription business are the challenges that today’s support organizations are faced with. Attend this session to learn about Informatica’s innovative solutions focused on driving customer adoption. These solutions not only improved the customer experience but also helped create a scalable foundation for their next phase of growth. Ansa will share how Informatica moved to an outcome-based support services model and how predictive analytics moved the support model to a proactive model with positive results for both the organization and, most importantly, the customer.