Conference Presentation

Scaling Customer Success Activities for the Mid-Market

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Many enterprise companies focus their customer success efforts on their top customer segment. It is often a fact, however, that the customer retention and adoption rates are much lower in the Tier 2 accounts. The reason? While there are many parties (PS, education, customer success, etc.) involved in Tier 1 care, Tier 2 tends to be much less touched by a vendor organization post-sale. This presentation will share customer care process innovation, specifically designed to address this issue.

Presented By:

Victoria Spencer

Director, WW Product Management, HP Software (HPSW)

Publish Date: May 6, 2015

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