In 2020, Google Cloud Support set off to evolve its operating model in order to deliver a world class Support experience that accelerates customer adoption. This was a collaborative effort across all key internal stakeholders, including Sales, Professional Services, Learning, Support, Partners, Product Management and Engineering. The goal was to not only put our customers more squarely in the middle of everything we do but also to increase efficiencies across delivery teams, improve attach rates, drive unrealized revenue opportunities, and increase margins.