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Drive Proactive Support through Strong Self-Service and Community Engagement!
Presented by Christina Luna and Dan Reese, JDA Software
Expectations are rising beyond excellent customer service in case management (reactive support) to providing proactive support with an intuitive and personalized self-service website, invaluable community engagement between product experts and customers, and more quality in a shared knowledge base.
If you're looking for a comprehensive and scale-able approach to drive proactive support through your customer success organization, join us to learn the critical ingredients that help close consumption gaps and build valuable customer relationships beyond case management.
Customer Success Management: How Do You Make the Pivot?
Six Key Steps Presented by Gina Hayes, Intermedia
In the beginning, there's usually one group in a company that's responsible for supporting customers, with a focus on reactive support. As corporations grow and mature, the need to differentiate reactive support from proactive support becomes greater, and we see new organizations emerge, like customer success. So how do we take an organization that has been focused primarily on reactive support and pivot to a proactive customer success model?
Step 1: Senior Management—You need executive buy-In.
Step 2: Team Socialization—Do you have the right people?
Step 3: Stakeholder Socialization Ð Who owns reactive support?
Step 4: Define Your Service Offerings—What are your deliverables?
Step 5: Program Roll-Out to Customers—Make this a project.
Step 6: Measure and Adjust—Define your metrics and embrace change!
Director, Strategic Client Services Managers, Intermedia
Director, Customer Success Operations, JDA Software
SVP, Customer Success, JDA Software
Publish Date: October 18, 2016
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