Customers increasingly prefer to interact with technology provider via digital channels. While email and chat may be common, few companies have yet to embrace full customer engagement using WhatsApp, SMS text, Facebook Messenger, or other digital applications. In this panel discussion, we will explore the opportunities and challenges of introducing digital channels for use cases across product and service sales, customer success, and technical support. Topics will include:
Selecting and prioritizing digital channels
Deciding between “off the shelf” vs. “build your own” technology
Planning and maintaining key integration points
Ensuring effective adoption by employees and customers
Whether you are beginning to experiment with emerging digital channels, or this remains on your roadmap for 2021 or beyond, find out the best practices, pacesetter practices, tips and tricks, and problems to avoid with your digital engagement strategy.
Sponsored by TeamSupport.