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Customers increasingly prefer to interact with technology provider via digital channels. While email and chat may be common, few companies have yet to embrace full customer engagement using WhatsApp, SMS text, Facebook Messenger, or other digital applications. In this panel discussion, we will explore the opportunities and challenges of introducing digital channels for use cases across product and service sales, customer success, and technical support. Topics will include:
Selecting and prioritizing digital channels
Deciding between “off the shelf” vs. “build your own” technology
Planning and maintaining key integration points
Ensuring effective adoption by employees and customers
Whether you are beginning to experiment with emerging digital channels, or this remains on your roadmap for 2021 or beyond, find out the best practices, pacesetter practices, tips and tricks, and problems to avoid with your digital engagement strategy.
Sponsored by TeamSupport.
Distinguished VP, Technology Research,
Publish Date: May 5, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
The Technology & Services Industry Association (TSIA) is dedicated to helping technology and services organizations large and small grow and advance in the technology industry. Find out how you can achieve success, too. Call us at (858) 674-5491 or we can call you.