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Over the last few years, the role and expectations of customer support have evolved at an accelerating pace. While customer support often used to be viewed as a necessary expense and a cost center, for forward-leaning companies, it has now grown into a top customer retention driver and strategically critical function. More and more, customers come for the product and stay for the service. As customers’ expectations evolve, support and service has an absolute mandate to evolve as well.
Join Ed Simon, technical support senior manager from Motorola, and Peter Zeinoun, director of products for LogMeIn Rescue, for this interactive session. They will discuss the challenges of the ever-changing support landscape, the tremendous opportunities that new technology presents in meeting those challenges, and best practices for continuing the strategic shift in your approach to support.
In addition, they’ll help you consider some challenging questions about your own business and offer practical advice to help you continue your strategic growth.
Senior Product Marketing Manager, LogMeIn
Technical Support Manager, Motorola Mobility
Publish Date: May 5, 2015
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Peg Rodarmel, SVP, Subscription Services, Infor
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