About TSIA
Senior Leadership
Research Team
Advisory Board
Partner with TSIA
TSIA Giving Program
Customer Success
Education Services
Expand Selling
Field Services
Managed Services
Professional Services
Service Revenue Generation
Subscription Sales
Support Services
XaaS Channel Optimization
XaaS Product Management
Membership
Pricing
Advisory Services
Become a Member
Outcome Chains
Resource Library
Webinars
TSIA Blog
XaaS Speaking Engagements
TSIA Books
Digital Transformation
Why TSIA
Our Data
Our Community
Outcomes
CONFERENCE
BLOG
Ask about TSIA membership to access.
Already a TSIA Member? Sign In.
37-year-old Autodesk now derives 96% of its revenue from recurring sources, up from ~50% in the past 3 years - and Wall Street has rewarded the company with a 3x increase in its share price over the past 4 years. With the vast majority of Autodesk’s customers moving from perpetual license models to consuming solutions via subscription and on-demand consumption, the journey contained many lessons. These included a massive cultural mindset shift along with new approaches for defining, creating and delivering value. Please join this powerful duo - Amy Bunszel, SVP Design & Creation Products, and Carl White, VP Business Model & Subscriber Strategy - to learn how the offer management team crafted and oversaw a complex program of customer migration to the new offers while maintaining customer loyalty in the process, and understand how Autodesk product teams worked together to create new forms of value aligned with the XaaS model.
Presented By:
SVP, Design & Creation Products, Autodesk
VP, Business Model & Platform Strategy, Autodesk
Publish Date: October 23, 2019
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor