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Conference Presentation

Keynote | Fireside Chat: What Does Adoption Aptitude Look Like?

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One of the new attributes of success for technology providers is “adoption aptitude.” In this session, Thomas Lah, the Executive Director of TSIA will virtually sit down with Kim Peretti, Group Vice President of Customer Success Americas and Global Success Adoption and Enablement at Docusign, to discuss critical capabilities related to adoption aptitude: A defined customer lifecycle Clear customer segmentation Strategy and tactics for accelerating adoption for customers large and small at scale Engagement and partnership between Customer Success and Product Management Use of customer data insights and adoption analytics The role of communities Docusign has a large global customer install base that spans from very small organizations with less than ten employees to large enterprise companies and government agencies. This incredible variance in customer segments is a catalyst for wonderful insights on driving adoption at scale! This session will include an opportunity for attendees to participate in polls and Q&A.

Presented By:

Thomas Lah

Executive Director and EVP, TSIA

Publish Date: May 6, 2021

TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.

Peg Rodarmel, SVP, Subscription Services, Infor

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