Inventing a Maker Lab: Virtual Professional Services as Training

Adoption is critical to customer success. But with access to an abundance and variety of resources, some customers are willing to go it on their own, leveraging informal training or even just trial and error. If these customers fail, we may lose them before they really get started. We need to help these self-taught customers transition from learning about our software to solving problems with it, but at a price that appeals to them. - Enter the Maker Lab, a virtual, bring-your-own-project class. In a structured two weeks, students present and share their projects with one another and build their proof of concept with one-on-one support from their instructor. With this we drive down the cost of services for the customer, share a single resource among multiple customers’ projects, and ultimately help the customer become self-sufficient. Learn more about our approach and lessons learned in this session.