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Product Management depends heavily on the customer-facing interfaces and teams to gather critical feedback on both defects and experience improvement requests. The volume of feedback rises dramatically with the number of customer touchpoints, particularly in XaaS, and presents a massive scale challenge to assess the value of each input and prioritize the most meaningful requests. Come hear from Nitin Bandugula and Bob Greenlees from Google who take on this challenge with a multi-faceted framework that couples algorithmic prioritization of customer-related issues with leadership forums that bring cross-functional attention, prioritization, and action customer requests and issues. They will also discuss how the value of the inputs are assessed and address special programs based on the customer adoption lifecycle and priority to further establish product influence at scale.
Sponsored by Wrike.
Global Practice Lead, Data and Analytics, Google
Global Program Lead, TAM, Google
Publish Date: May 5, 2021
TSIA is well worth the investment. This is the one place where you can come and get a fusion of ideas that you can then marry up to the goals and objectives of your organization and boil that down into several actionable plans that you can implement over the next 6 months to a year.
Peg Rodarmel, SVP, Subscription Services, Infor
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